Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'It's More Fun in the Philippines' Campaign Goes Viral

 - Jan 10, 2012
References: itsmorefuninthephilippines & adage
The Philippines Department of Tourism, together with BBDO Guerrero Manila, has created a campaign that is going viral among the country's residents and the campaign's Facebook fans.

The 'It's More Fun in the Philippines' campaign kicked off with a few photos and the accompanying catchy slogan. For example, one ad shows the image of a barbecued pig, along with the words, "Planking. More Fun in the Philippines."

What began as a simple tourism initiative turned into a viral campaign, with the result a growing list of 'It's More Fun in the Philippines' ads being created by fans themselves. If you visit the campaign's Facebook page, you'll see some of the unique and funny ads fans have made using the campaign slogan.