The Philippines Department of Tourism, together with BBDO Guerrero Manila, has created a campaign that is going viral among the country's residents and the campaign's Facebook fans.
The 'It's More Fun in the Philippines' campaign kicked off with a few photos and the accompanying catchy slogan. For example, one ad shows the image of a barbecued pig, along with the words, "Planking. More Fun in the Philippines."
What began as a simple tourism initiative turned into a viral campaign, with the result a growing list of 'It's More Fun in the Philippines' ads being created by fans themselves. If you visit the campaign's Facebook page, you'll see some of the unique and funny ads fans have made using the campaign slogan.