Social media for travel is changing the way people see the world and it is having a huge influence on the travel industry. A prime example of this is Loews Hotels, which allows its guests to make hotel bookings through Twitter. Another social media-loving destination is the Australia 1888 Hotel, which offers a free night stay for guests with 10,000 Instagram followers — this is good exposure for the hotel and a great deal that the influential Instagram user is bound to spread the word about. With perks like these, people will be snapping a ton of selfies at the hotel.
With the recent introduction of Pinterest’s Place Boards, this brings a ton of new opportunities for travel agencies, airlines and hotels to create captivating maps of must-see destinations or the locations of novel vacationing spots around the globe.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
