Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The ‘Post from Japan’ App Harnesses Picture Po

 - Jun 25, 2012
References: vimeo & fastcocreate
In light of the catastrophic tsunami that turned Japan upside down last year, the tourism industry has seen a 36% drop, so the ‘Post from Japan’ app looks to bring back the visitors by showing how beautiful the country still is.

Citing expensive Internet bandwidth in foreign countries as the reason pictures taken by phone do not get instantly uploaded, the Post from Japan initiative works by a "pay with a post" system. Grabbing Internet off the government network, a posting of a picture enables you three minutes of Wi-Fi. The more likes on a picture, the more minutes of Internet you are gifted with. Anybody already in Japan can be the country’s ambassador.  The campaign hopes to bump recent and more relevant photos of Japan up on its Google Images search results, to wash away old relief-centered images that depress tourism.

The campaign highlights how online research of a potential vacation spot can be powerfully wrong, and how the help of Facebook and other social media platforms can remedy a tainted reputation.