- Sep 2, 2014
Although the idea of ice cream packaging designs might seem like a relatively basic vertical, we're seeing a distinct level of attention being paid to the dairy-based dessert in ways never before seen. Brands are looking more than ever to pop out of the frozen case at the supermarket to grab the attention of consumers walking by. What's more, with consumers paying more attention to where their money is going many are opting for no-name brands to save cash. As such, smaller brands are appealing based on quality and packaging to effectively create that clear distinction between something that you purchase because it's cheap and something you purchase as a way to have a little indulgence.

From Zesty Ginger Ice Creams to Chilled Greek Yogurts: