Just in time for Memorial Day and ahead of Independence Day, Baskin-Robbins introduced a new Oreo cookie ice cream, in honor of the armed services and their families.
Baskin-Robbins partnered with the USO (United Service Organizations) and pays tribute to America's troops with a Oreo cookie ice cream, mixed with patriotic blue candy stars and stripes of strawberry-flavored sauce, which makes it a pretty tasty version of the flag and a super easy themed dessert to bring to a summer party or barbecue.
The ice cream is only available in pre-packaged containers and will be available through the summer, until September. This partnership also has Baskin-Robbins supporting the USO's 'Every Moment Counts' campaign and encourages Americans to send a virtual thank you message to troops through USO.
What's Driving This Trend
- Patriotic Food Products
- There is an opportunity for food companies to create patriotic-themed products that celebrate national holidays and support charitable causes like the armed services.
- Limited Edition Partnerships
- Collaborations between brands and organizations can create limited edition products that raise awareness and support for specific causes, resulting in increased customer engagement and brand loyalty.
- Virtual Appreciation Campaigns
- Implementing virtual campaigns that allow consumers to send appreciation messages to military personnel can be a way for brands to show support, build positive brand image, and foster a sense of community.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on patriotic holidays by creating limited edition products that showcase national pride and support charitable causes.
- Non-profit and Charitable Organizations
- Charitable organizations can collaborate with brands to create special edition products that raise funds and awareness for their causes, fostering a mutually beneficial partnership.
- Marketing and Advertising
- Digital marketing agencies can help brands develop virtual appreciation campaigns that engage consumers and reinforce positive brand associations while supporting the armed services.
