Eroski's Ice Cream Product Packaging Takes Cues from Frozen Treat Trucks

 - Jul 29, 2014
References: supperstudio & packagingoftheworld
The ice cream product packaging for Eroski Ice Cream Wafers takes a page out of the past for its styling, using retro-inspired colors and patterns that you might have once found on the interior of a small ice cream parlor, a cart or a van.

Eroski Ice Cream Wafers' products include waffle cones and ice cream cones, which are now packaged in boxes that help to easily differentiate the various product types by color. The designs by Spain's Supperstudio all feature playful illustrations, bold and unusual color combinations, polka dots and stripes, putting a neo-vintage twist on these classic ice cream products. These whimsical designs are not only nostalgic, but they are perfect for summer no matter what era you happen to be in, especially because they're so poppy, fun and bright.