Trend cluster
Category

Hi-Tech
Dress

Innovative closet designs help consumers plan perfect wardrobes.

Leafy LockersClick-In ClosetsMultimedia ClosetsOutfit-Suggesting ClosetsWardrobe Tracking Tools

Trend

What is the Hi-Tech Dress trend?

Hi-Tech Dress: Getting dressed may be a seemingly simple act, but to many, it can pose a challenge (even causing stress) while for others, it may be a fun exercise in self-expression. Regardless, innovations that turn basic closets into hi-tech wardrobes are making it easier for consumers to select outfits, mix and match and organize their pieces in the most effective way possible, rendering the act of dressing into an easy experience that meets the needs of both fashion aficionados and normal consumers alike.

Trend themes

Themes within the Hi-Tech Dress trend

Three behaviours holding the trend together
01

Hi-Tech Closets

Consumers are attracted to products that help them save time. Smart Closets are items that promote efficiency and appeal to shoppers with hectic lifestyles. Solution may lie in coming out with a greater number of these designs.

02

Digitization of Closet

Items that allow you to photograph or scan every piece of apparel, functionally 'digitizes' your clothes, allowing users to organize their closet and even plan for trips. Digitized wardrobes cater to the consumer's experience by making it easy for them to interact with their possessions.

03

Wearable Storage

Wearable storage is a new trend in the fashion industry. The trend is heading towards backpacks or bags that have been designed to store your entire closet giving consumers the freedom to carry their wardrobe with them wherever they go.

Industry implications

What the Hi-Tech Dress trend means for industry

Where the trend changes the playbook
For

Fashion and Apparel Industry

Companies can create innovative smart closets to render the act of dressing into an easy experience accommodating the needs of both fashion aficionados and normal consumers alike.

For

Tourism Industry

Companies can develop wearable storage in the form of backpacks to enable travelers to carry around their wardrobes with freedom and go hands-free while exploring a new city.

For

Software and Technology Industry

Companies can come up with digitizing closet solutions that allow users to photograph or scan every piece of apparel, functionally 'digitizes' then to save their time and provide greater organization.

Trend signals

Trend signals for Hi-Tech Dress

Trend score 3.4 out of 10, from popularity 52%, activity 43%, freshness 8%.

Popularity52%
Activity43%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Hi-Tech Dress trend

6 featured examples from Jan 26 to Dec 20, 2011