Since most people are slowly getting over paper in all forms, the Cetaphil 2011 ad campaign seems like a natural way to spice things up. Instead of being printed on typical magazine paper, it has been printed on satin cloth in order to show how satiny your skin can feel after using this product. Of course, the Cetaphil 2011 ad campaign shows readers the advantages of print as well.
Conceived and executed by Manila-based ad agency Grey, the Cetaphil 2011 ad campaign reminds me of Volkwswagen's Eat The Road campaign, in which the paper was actually made edible. By making the ads more interactive, ad agencies are creating campaigns that really reach out to the viewing audience.
The Cetaphil 2011 ad campaign was cleverly art directed by Bunny Vivero.