The new Volkswagen ad by Ogilvy South Africa eats up competitors with their edible advertisement. The company tried to come up with a way to send the carnivorous message that Volkswagen ate up the road. The result is quite literal.
The ingredients for the ad are listed as "glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine." Ogilvy South Africa isn't lying when they say this ad is available for consumption. If you want to know what it's like to "eat up the road," then this notice is the closest you'll get without breaking your teeth. Volkswagen does a great job with creativity, as it is not common for an ad to be both consumed mentally as well as physically.