SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,011 more

Transcending Transit

Stylish overhauls make public transportation more appealing

Implications - Despite congestion, gas prices and costly insurance, many consumers still prefer to drive to their destinations than take public transit. One reason is that people are turned off from the traditional public transit aesthetic, which has been more about practicality and cost-efficiency than beauty. Some transit systems are now being made over, however: stylish redesigns are making them elegant and sophisticated commuting choices, appealing to those consumers who would otherwise have chosen to get behind the wheel.

SCORE 4.7

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 23 Examples: 380,669 Total Clicks

Date Range: Apr 11 - Mar 12

Trending: Warm

Consumer Insight Topics: Art & Design Design Lifestyle Autos

Featured Examples

Split Level Streetcars - The Rail Whale Tram Supports a Great Passenger Capacity

SCORE 5.6

Warm 29,430 Clicks Pub: Aug 9, 11

Split Level Streetcars

The Rail Whale Tram Supports a Great Passenger Capacity

Where many international cities have embraced double decker buses and split-level train coaches, the incorporation of truly spacious streetcars into existing transit systems is still a new idea. In the… [More]

Lavish Luxury Buses - Japanese Bus Line Willer Express Takes It to the Next Level

SCORE 5.3

Warm 15,813 Clicks Pub: Apr 25, 11

Lavish Luxury Buses

Japanese Bus Line Willer Express Takes It to the Next Level

You've heard of, and maybe rode in, what are deemed "luxury buses" in North America; they have comfier seats, personal TV screens and maybe a cleaner washroom. Compare those buses to what Willer Express… [More]

Tasteful Transit Redesigns - The Metronomie Subway Concept Has Clean and Contemporary Cars

SCORE 4.3

Average 12,415 Clicks Pub: May 1, 11

Tasteful Transit Redesigns

The Metronomie Subway Concept Has Clean and Contemporary Cars

I actually enjoy taking public transportation, but I can't say the experience wouldn't be improved by the suggestions within the Metronomie Subway Concept. It would be so nice to see something other than… [More]

Luxurious Grand Prix Buses - The Iveco Domino HDH Coach Travels Stylishly and Comfortably

SCORE 3.5

Mild 5,635 Clicks Pub: Oct 11, 11

Luxurious Grand Prix Buses

The Iveco Domino HDH Coach Travels Stylishly and Comfortably

Road trips would be a lot more fun and comfortable for anyone who owns the Iveco Domino HDH Coach. This is the bus that brings easy living to any traveler who's lucky enough to buy or at least sit in it.… [More]