Transcending Transit

Implications - Despite congestion, gas prices and costly insurance, many consumers still prefer to drive to their destinations than take public transit. One reason is that people are turned off from the traditional public transit aesthetic, which has been more about practicality and cost-efficiency than beauty. Some transit systems are now being made over, however: stylish redesigns are making them elegant and sophisticated commuting choices, appealing to those consumers who would otherwise have chosen to get behind the wheel.