Focusing charitable causes around gaming to attract more contributions
Implications - The world of video games is a $10.5 billion industry, and it's growing. Brands have recognized its role in marketing and now, social good organizations are recognizing its potential in charitable initiatives. Games offer interaction and engagement, and this is imperative regardless of whether you are selling a product or hoping to raise money for a cause. From encouraging people to contribute by playing games to using games as the basis for charitable auctions and more, the use of games for social causes is continuing to grow.
Trend Themes
1. Gamified Fundraising - The use of games to make fundraising more engaging for customers, thus increasing the donations received.
2. Charitable Video Games - Creating video games that have a charity-based concept or using existing video games to drive charitable contributions.
3. Charitable Gaming Events - Hosting charity events that revolve around gaming experiences like gaming marathons to raise funds for organizations.
Industry Implications
1. Video Games - The video game industry has opportunities for gamifying social good and creating more charitable gaming experiences.
2. Charity and Non-profit - Charity and non-profit organizations have an opportunity to incorporate gaming into their fundraising strategies and develop gaming events to raise funds.
3. Marketing and Advertising - Marketing and advertising professionals have an opportunity to use gaming for cause marketing initiatives that can be integrated with branding, advertising, and social media campaigns.
6 Featured, 52 Examples:
392,576 Total Clicks
Date Range:
Jun 11 — Mar 12
Trending:
Untested
Consumer Insight Topics:
