Category
Tech
Automated Upkeep
Trend cluster
Category
Game-Based
Giving
Focusing charitable causes around gaming to attract more contributions.
1.6
Trend score
Trend
What is the Game-Based Giving trend?
Game-Based Giving: The world of video games is a $10.5 billion industry, and it's growing. Brands have recognized its role in marketing and now, social good organizations are recognizing its potential in charitable initiatives. Games offer interaction and engagement, and this is imperative regardless of whether you are selling a product or hoping to raise money for a cause. From encouraging people to contribute by playing games to using games as the basis for charitable auctions and more, the use of games for social causes is continuing to grow.
Trend themes
Themes within the Game-Based Giving trend
Three behaviours holding the trend together01
Gamified Fundraising
The use of games to make fundraising more engaging for customers, thus increasing the donations received.
02
Charitable Video Games
Creating video games that have a charity-based concept or using existing video games to drive charitable contributions.
03
Charitable Gaming Events
Hosting charity events that revolve around gaming experiences like gaming marathons to raise funds for organizations.
Industry implications
What the Game-Based Giving trend means for industry
Where the trend changes the playbookFor
Video Games
The video game industry has opportunities for gamifying social good and creating more charitable gaming experiences.
For
Charity and Non-profit
Charity and non-profit organizations have an opportunity to incorporate gaming into their fundraising strategies and develop gaming events to raise funds.
For
Marketing and Advertising
Marketing and advertising professionals have an opportunity to use gaming for cause marketing initiatives that can be integrated with branding, advertising, and social media campaigns.
Trend signals
Trend signals for Game-Based Giving
Trend score 1.6 out of 10, from popularity 19%, activity 20%, freshness 8%.
Popularity19%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Game-Based Giving trend
6 featured examples from Jun 18 to Dec 26, 2011CategorySocial Good
Charitable Gaming Firearms
Gravity Gun for Child's Play Seeks to Help Hospitalized Children
Exploring innovative ways to incorporate gaming into charitable initiatives, creating positive social impact through video games.
CategoryTech
Gratis Gaming Goods
Blockbuster Puzzle Game Portal is Released for Free in Order to Teach Kids
The gaming industry can explore the potential of free-to-play games and educational gaming to broaden their audience and improve user engagement.
CategoryTech
Tsunami Relief Arcades
The Limited Edition Art-Cade Machine Gets Auctioned for a Great Cause
The arcade gaming industry can contribute to charitable causes by partnering with artists and designers to create exclusive machines.
CategoryEco
Charitable Social Media Games
Double Impact Rewards You for Eco-Friendly Living
Integrate charitable components into games to engage users and encourage them to make a positive impact on society.
CategorySocial Good
Charitable Village-Building Games
WeTopia Turns In-Game Item Purchases into Real-World Donations
The gaming industry can explore opportunities to create games that integrate charitable donations, encouraging users to participate in virtual experiences while benefiting real-wo…
CategorySocial Good
Goodwill Gaming Events
The Extra Life Marathon Raises Money for Hospitals by Playing Games
The gaming and esports industry can benefit from the rise of charitable gaming events like the Extra Life Marathon, by providing platforms, games, and sponsorships to support thes…
