Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,615 more

Partyvertising

Campaigns use soirees and disorder to communicate fun & hip culture

Implications - A good party is often associated with engaging fun and a touch of disaster, which are exactly what brands are cooking up for their recent marketing campaigns. Ranging from print ads featuring crowded and chaotic soirees to upbeat, party-filled videos, these campaigns appeal to young (and young at heart) consumers who embrace excitement and disorder while allowing a brand to deliver the image of having a cool, fun-filled culture.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
965,171 Total Clicks
Date Range:
Nov 11 — Mar 12
Trending:
Warm

Featured Examples

Crowded Club Campaigns
Crowded Club Campaigns
Michael Kors Holiday 2011 Ads Showcase a Good Time
It's the time of year when fashion campaigns are starting to allude to fun, festive soirees and overflowing bottles of champagne, and the Michael Kors Holiday 2011 campaign is one of them. The Michael… MORE
play_circle_filled Disordered Dinner Party Campaigns
Disordered Dinner Party Campaigns
Lanvin Spring Summer 2012 by Steven Meisel is Stylishly Chaotic
Chaos seems to be the running theme for the Lanvin Spring Summer 2012 campaign, which was photographed by famed fashion photographer Steven Miesel. Fun and festive, this disarray of models and styles displays… MORE
Disheveled Party Animal Campaigns
Disheveled Party Animal Campaigns
The Aqua by Aqua Fall/Winter Ad Campaign Gets Messy
The Aqua by Aqua Fall/Winter 2011 ad campaign depicts a morning after an unforgettable night. Models Jed Texas, Suki Waterhouse, Vendella and Rory are dressed up but disheveled, keeping the... MORE
Responsible Party Hotels
Responsible Party Hotels
The Cosmopolitan of Las Vegas Campaign is Light-Hearted and Posh
The Cosmopolitan of Las Vegas campaign may be full of revelry and personal irresponsibility, but that does not extend to the stylish hotel itself. As the tag line boldly states, the hotel has “just the… MORE
play_circle_filled Apparel Brand House Parties
Apparel Brand House Parties
Tommy Hilfiger 'Holiday Par-tay' Campaign is Wild & Fun
Everyone loves a good party, but perhaps not as much as this fictitious Tommy Hilfiger family, who is wildly ringing in the holiday season in the Tommy Hilfiger 'Holiday Par-tay' campaign. The Tommy… MORE
play_circle_filled Nerd Party Lessons
Nerd Party Lessons
Sony's 'A Geek's Guide to Get Girls' Promotes SRS-BTV25 Wireless Speaker
Sony is promoting its SRS-BTV25 wireless speaker in Europe via an online miniseries called 'A Geek's Guide to Get Girls.' With the help of French ad agencies Reflex Virtual and Point-Barre, Sony Europe… MORE
Partying Cross-Dresser Ads
Partying Cross-Dresser Ads
The Red Off Campaign Hides Nighttime Escapades From the Day
All work and no play might make Jack a dull boy, but the opposite could make Jack an unemployed boy, unless he took some advice from the Red Off campaign. It encourages risque nighttime escapades because… MORE

Related Trend Reports & Custom Market Research

Related Examples

Sad Kid Clown Ads
Sad Kid Clown Ads
The Mariana City Hall Campaign Addresses a Terrible Crime
Torn Stamp Ads
Torn Stamp Ads
The Amnesty International 2012 Campaign Writes a Different History
Propaganda Poster Drinking Ads
Propaganda Poster Drinking Ads
The UNICEF Tap Project Campaign Promotes Paying for Tap Water
Training Fishman Ads
Training Fishman Ads
The Hooked Gourmet Fish & Chips Campaign Focuses on Healthy Seafood
Mini Dental Message Ads
Mini Dental Message Ads
The Colgate Pro-Gum Health Campaign Advocates Healthy Mouths
Illustrated Boiling Ads
Illustrated Boiling Ads
The Pastas La Muneca Noodles Express Lunch Campaign is Safely Tasty
Snoozing Fighter Ads
Snoozing Fighter Ads
The Ninseikan Karate School Campaign Boasts Hilarious Defence Moves
Speech Bubble Court Ads
Speech Bubble Court Ads
The Beijing Sports Radio Campaign Has a Competitive Edge
Steaming Nostril Ads
Steaming Nostril Ads
The Tabasco Garlic Pepper Sauce Campaign is Extremely Hot
Passport Stamp Ads
Passport Stamp Ads
The Developing World Connections Campaign Urges International Volunteering
Food Peeper Ads
Food Peeper Ads
The LG Fridge Voyeur Campaign Promotes its Door in Door Refrigerator
Mom-Celebrating Lotto Ads
Mom-Celebrating Lotto Ads
The New York Lottery Happy Mother's Day Campaign Pays Her Back
Smelly Shoe Ads
Smelly Shoe Ads
The Baruel Tenys Pe Campaign Fights Foot Odors
Glass Athlete Ads
Glass Athlete Ads
The Sprim Sport Isotonic Juice Campaign Refills Players with Energy
Budding Rebel Ads
Budding Rebel Ads
The Harley-Davidson Hand-Picked by the Establishment Campaign is Anarchistic
Litter-Hiding Photography
Litter-Hiding Photography
Davide Bellocchio Has a Strong Sense of Character and Narrative
Maned Hairbrush Marketing
Maned Hairbrush Marketing
The Biothymus F Anti Hair Loss Scalp Serum Ads are Sensitive and Silly
Helicopter Errand Ads
Helicopter Errand Ads
The New York Lottery's Powerball Campaign Shows the Disgustingly Rich
Sequined Desert Shoots
Sequined Desert Shoots
Harper's Bazaar Hong Kong 'Style Transformer' Stars Beegee Margenyte
Posh City Pictorials
Posh City Pictorials
The LUISAVIAROMA 'Firenze4ever' Shoot is a Stylish Fashion Story
13 Hot Heather Marks Editorials
13 Hot Heather Marks Editorials
From Big Apple Street Shots to Silky Bedroom Shoots
Glam Rock Goddess Shoots
Glam Rock Goddess Shoots
The Raquel Zimmermann by David Sims for Vogue Paris Shoot is Rocker Chic
Ethereal Lace Mask Editorials
Ethereal Lace Mask Editorials
The Sui He for Vogue China December 2011 Photo Shoot is Angelic
Faint Moustache Editorials
Faint Moustache Editorials
The JD Samson for Candy Magazine Shoot is Electric-Hued
Caged-In Couture Captures
Caged-In Couture Captures
The Swanny by Klaas Jan Kliphuis for Schon! #15 Shoot is Sultry
play_circle_filled After-Party Fashion Ads
After-Party Fashion Ads
'A Harvey Nichols Christmas 2011' Offers an Escape from the Walk of Shame
Eccentric Laundromat Photography
Eccentric Laundromat Photography
Lukasz Zietek's The Laundrette Series is Colorfully Eventful
Ethereal Goddess Editorials
Ethereal Goddess Editorials
The Cato Van Ee for Vogue Mexico December 2011 Shoot is Stunning
Bored Heiress Editorials
Bored Heiress Editorials
The Ana Beatriz Barros ELLE Russia is Glamorous and Sensual
Vintage Slumber Party Lookbooks
Vintage Slumber Party Lookbooks
The Minkpink S/S 2012 is Fashionably Festive and Fun
Chaotic Celebrity Party Captures
Chaotic Celebrity Party Captures
Solange Knowles and Santigold for Harper's Bazaar Shoot is Lively
Swiss Tea-Party Shoots
Swiss Tea-Party Shoots
The Bally Spring/Summer 2012 Campaign Sweeps the Snowy Alps
Touchy Trio Shoots
Touchy Trio Shoots
The W Magazine Lara Stone Issue is Sizzling
Indulgent Regal Editorials
Indulgent Regal Editorials
Emily Fox, Dani and Finlay Moore in Flare December 2011 is Incredible
Sophisticated Suited-Up Shoots
Sophisticated Suited-Up Shoots
The Anabela Melikova for Mango Lookbook is Minimalistic and Modern
play_circle_filled In-Depth Diva Documentaries
In-Depth Diva Documentaries
The Beyonce Elements of 4 DVD Trailer is Incredible
Assorted Holiday Hairstyles
Assorted Holiday Hairstyles
The Eniko Mihalik Allure Editorial Features Eclectic Updos
Twinkling Hand Lookbooks
Twinkling Hand Lookbooks
The Planet Blue Holiday 2011 Catalog is 'White Hot'
Colorful Fruity Fashion
Colorful Fruity Fashion
The Peter Alexander Christmas 2012 Catalog is Made for Resort-Goers
Twisted Triangle Editorials
Twisted Triangle Editorials
The Nikolay Biryukov SnC Magazine Shoot Features a Steamy Threesome
Festive Genealogy Shoots
Festive Genealogy Shoots
The H & M Holiday 2011 Campaign Features Models with their Families
Charitable Model Jewelry
Charitable Model Jewelry
The Coco Rocha for Senhoa Collection Helps Victims of Human Trafficking
Candid Partying Campaigns
Candid Partying Campaigns
The Grand Casino Belgrade Ads Capture the Essence of Fun
Festive Bohemian Lookbooks
Festive Bohemian Lookbooks
The River Island Fall 2011 Campaign is Casually Glamorous
80 Geeky Girl Finds
80 Geeky Girl Finds
From Nerdy Hipster Photography to Seductive Video Game Lingerie
Futuristic Femme Fatale Editorials
Futuristic Femme Fatale Editorials
The Freja Beha Erichsen Vogue UK October 2011 Spread is Fierce
Video Game Verses
Video Game Verses
Jay Electronica and Mobb Deep Collaborate to Pay Homage to Call of Duty
play_circle_filled Preppy Pop Fashion
Preppy Pop Fashion
The Tommy Hilfiger Spring/Summer 2012 Line is a Bright Mix of Mod Classics
Dapper Dude Editorials
Dapper Dude Editorials
'A Man to Suit' Makes Formal Dress Look Off-the-Cuff
Cozy Sci-Fi Knitwear
Cozy Sci-Fi Knitwear
The Star Wars R2D2 Sweater is Both Geek and Chic
Geeky Graphic Ensembles
Geeky Graphic Ensembles
The Sixpack France FW11 Collection for Men Boasts Nerdy Looks
Playful Pixelated Portraits
Playful Pixelated Portraits
The Jeiroh Yanga Pop Pop Pixels Editorial Marries Fashion and Gaming
Trekkie-Hand Hipster Hoodies
Trekkie-Hand Hipster Hoodies
This Hilarious Hoodie by Paulo Bruno is Handy
Color-Blocked Casualwear Catalogs
Color-Blocked Casualwear Catalogs
The J.Crew Collection Lookbook is Full of Lovely Luxe Layers
play_circle_filled 3D-Cancelling Specs
3D-Cancelling Specs
These 2D Glasses Save You From Headaches
Sporty Patchwork Fashion
Sporty Patchwork Fashion
The Louis Vuitton 2012 Spring Line Boasts Textures & Preppy Ensembles
Irresistibly Dapper Editorials
Irresistibly Dapper Editorials
Victor Nylande for GQ Italia is Drop-Dead Gorgeous
Pattern-Clashing Spring Fashion
Pattern-Clashing Spring Fashion
Glamour Germany May 2011 Editorial Shows Vibrant, Motley Outfits
Laid-Back Collegiate Fashion
Laid-Back Collegiate Fashion
Summer Campus in Vanity Fair Italia Adds Punch to Preppy Style
Sleek Sleepwear Outerwear
Sleek Sleepwear Outerwear
Harper's Bazaar May 2011 Editorial Features Pajamas in Public
Hip Schoolyard Fashion
Hip Schoolyard Fashion
The Tommy Hilfiger Spring 2011 Lookbook is an 80s Flashback
Prep School Blazers
Prep School Blazers
Chloe Sevigny Turns Schoolgirl Staple Into Adult Must-Have