You'll definitely stand out from the crowd and make a fashion statement with this hilarious hoodie by designer Paulo Bruno.
Paulo Bruno designs apparel for Threadless Tees, and this recent design of his has been getting a lot of hype. This snazzy sweater brings body language into your closet; the piece features the outline of a huge human hand that takes up the front of the frock. When zipped up, this hand appears to give passers by the high five. However, when unzipped, the fingers are separated by the zipper to create the Star Trek hand gesture.
This geeky garment by Paulo Bruno is out of this world.
Implications - Consumers seek a relationship with their products; they want interactive goods that are entertaining and customizable to their tastes. Products which possess these attributes allow customers to express their values to their peers. Companies can manufacture products which encourage interactivity to appeal to expressive target markets.
What's Driving This Trend
- Interactive Apparel
- Creating garments that are entertaining and customizable to consumer preferences.
- Expression Through Fashion
- Encouraging customers to express their values and individuality through clothing.
- Geek Chic
- Designing products that cater to the growing market of geeky consumers.
Who This Affects Most
- Fashion and Apparel
- Manufacturing interactive and expressive clothing options.
- Consumer Electronics
- Creating innovative wearable tech that combines fashion and technology.
- Entertainment and Pop Culture
- Producing merchandise that appeals to geeky subcultures and fans of sci-fi and fantasy.
