Trend cluster
Category

Pet
GPS

Keeping tabs on a pooch or feline has never been so easy.

Realtime Canine TrackingMicrochipped Mutt AppsCanine Tag TrackersHigh-Tech Doggy PacksAnimal Collar Spy Cams

Trend

What is the Pet GPS trend?

Pet GPS: Worrying about a lost pet will be a thing of the past, as an increasing number of dog and cat tracking systems become available to pet owners. These innovative devices allow owners to know exactly where their pets are -- and what they're doing -- so that they can rest easy knowing that a lost pet poster is not something they'll ever have to post around the neighborhood.

Trend themes

Themes within the Pet GPS trend

Three behaviours holding the trend together
01

Pet GPS Tracking Systems

The increasing availability of pet tracking systems allows for a worry-free pet owning experience.

02

Virtual Leash Technology

Virtual Leash uses an online GPS tracking system to notify pet owners of their pet's whereabouts.

03

Realtime Canine Tracking

Pet Check technology allows for realtime tracking of pet dogs by dog walkers and concerned puppy owners alike.

Industry implications

What the Pet GPS trend means for industry

Where the trend changes the playbook
For

Pet Tech

The pet technology industry offers opportunities to develop innovative tracking and monitoring systems to better understand pet behavior.

For

Wearables

The wearables industry can harness pet GPS technology to develop location tracking devices that securely attach to the pet's collar.

For

Smart Home Security

Smart home security can utilize pet tracking systems to develop integrated safety features that ensure real-time location monitoring of pets in case of emergencies.

Trend signals

Trend signals for Pet GPS

Trend score 1.8 out of 10, from popularity 27%, activity 18%, freshness 8%.

Popularity27%
Activity18%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Pet GPS trend

6 featured examples from Jan 22 to Oct 13, 2011
Realtime Canine Tracking
CategorySocial Good

Realtime Canine Tracking

Pet Check Brings Peace of Mind to Owners and Dog Walkers

Disruptive innovation opportunity: Incorporating realtime tracking technology into existing pet care services to offer more personalized and trustworthy services to pet owners.

Microchipped Mutt Apps
CategoryLifestyle

Microchipped Mutt Apps

GEODOG is Perfect for Worried Dog Lovers

GEODOG's microchipped GPS dog collar presents a disruptive innovation opportunity for the pet tech industry to continue improving pet safety, wellness, and tracking technology.

Canine Tag Trackers
CategoryLifestyle

Canine Tag Trackers

Virtual Leash Connects Your Dog to an Online GPS Tracking Website

The pet technology industry can benefit from the trend of using GPS pet trackers, as there is potential for creating more advanced trackers with a wide range of features.

High-Tech Doggy Packs
CategoryTech

High-Tech Doggy Packs

Remote-Control Your Dog With This Interesting Gadget

Companies in the pet technology industry can develop new products and services that cater to the growing interest in wearable tech and remote-control devices for pets.

Animal Collar Spy Cams
CategoryLifestyle

Animal Collar Spy Cams

Pet's Eye View Camera Lets You Know What Your Pet is Doing

Disruptive innovation opportunity: Innovate the pet industry by creating new tech products and services tailored to pet owners' needs, such as pet wearable technology and remote m…

Critter GPS Systems
CategoryLifestyle

Critter GPS Systems

Your Curious Pets Won't Get Far Thanks to the Tagg Pet Tracker

Disruptive innovation opportunity: Integrate GPS technology into a wide range of pet supplies, such as collars, harnesses, and accessories.