Category
Art & Design
Sensory Packaging
Trend cluster
Category
Porta-Q
Convenient BBQ devices allow consumers to enjoy grilled food anywhere.
3.2
Trend score
Trend
What is the Porta-Q trend?
Porta-Q: Convenience has become the mantra when it comes to modern-day cooking innovations, and portable grilling stations stand to meet this growing consumer need. While traditional barbecue grills are usually heavy, massive creations that stay situated in one section of a consumer's yard, never to be moved, a new range of portable cooktops is providing on-the-consumers with portability, easy use and best of all, convenience.
Trend themes
Themes within the Porta-Q trend
Three behaviours holding the trend together01
Portable Grilling Stations
Portable grilling stations are providing on-the-go consumers with portability, easy use and convenience.
02
Communal Outdoor Cooktops
Communal outdoor cooktops extend mealtime social circles and encourage friendly food prep.
03
Expandable Cooking Containers
Expandable cooking containers enable consumers to prepare more meals than traditional pots or pans.
Industry implications
What the Porta-Q trend means for industry
Where the trend changes the playbookFor
Outdoor Cooking Equipment Industry
The outdoor cooking equipment industry can capitalize on the trend of portable grilling stations and communal cooktops to offer new convenience and social experiences to consumers.
For
Home Appliance Industry
The home appliance industry can leverage the trend of expandable cooking containers to offer more versatile and adaptable cooking containers to consumers.
For
Hospitality Industry
The hospitality industry can take advantage of the trend of communal outdoor cooktops to offer new dining experiences and build stronger communities within their establishment or neighborhood.
Trend signals
Trend signals for Porta-Q
Trend score 3.2 out of 10, from popularity 42%, activity 48%, freshness 8%.
Popularity42%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Porta-Q trend
7 featured examples from May 14, 2011 to Jan 11, 2012CategoryLifestyle
Portable BBQ Smokers
The Rolltisserie for the Backyard Grill Cook On the Road
The Rolltisserie and other portable BBQ smokers offer a disruptive innovation opportunity for the outdoor cooking industry, allowing for increased portability and convenience for…
CategoryLifestyle
Retro Gamer Grills
The Cartridge Grill is Inspired by Video Games of Yesteryear
The Cartridge Grill disrupts the outdoor cooking industry by offering a smart and portable solution for grilling enthusiasts.
CategoryLifestyle
Portable Barbeque Pits
The Brennwagen Grills is for Serious Traveling Cooks
The Brennwagen Grills is a disruptive innovation opportunity for the outdoor recreation industry, specifically for camping and RV enthusiasts.
CategoryLifestyle
Portable Park BBQs
The City Boy Picnic Grill is Perfect for an Impromptu Plein-Air Meal
Outdoor recreation companies can explore innovative designs for portable BBQs to cater to the market.
CategoryArt & Design
Expandable Cooking Containers
The Flexible Chef^4 Caters to Any Style of Food Preparation
Opportunity for companies in the kitchenware industry to innovate and create more flexible and versatile cooking containers that cater to a range of food preparation needs.
CategoryUnique
Cod-Shaped Cookers
The La Vobla Home Smokery Makes Fish for Supper Fancier
Manufacturers have the opportunity to explore and create unique kitchen appliances that meet the specific needs and preferences of niche consumer segments, such as those intereste…
CategoryArt & Design
Communal Outdoor Cooktops
The Miele 'Cook Together' Stove Encourages Friendly Food Prep
Appliance manufacturers have an opportunity to create innovative designs that cater to the trend of outdoor and communal cooking.
