Category
Lifestyle
Absorption Stacks
Trend cluster
Category
ExSHAREience
Social sharing becomes necessary for engaging products & campaigns.
3.6
Trend score
What's Happening
What is the ExSHAREience trend?
ExSHAREience: Customer engagement is one of the most important elements of branding and marketing, and in-depth engagement often relies heavily on customer sharing. Customers value the ability to share photos, stories, music -- almost anything -- with their peers and online networks, and thus embrace brand experiences that are based on this kind of interactivity and social connection. It is in this way that companies, through products and campaigns that encourage social sharing, can really reach today's socially minded, virtual audience.
Evidence
Examples of the ExSHAREience trend
CategoryTech
Sharable Music Playlists
Herd.fm is Starting a Revolution of Mixtape Giving
The music industry stands to benefit from Herd.fm's music sharing and recommendation platform as it offers new opportunities for music discovery and promotion.
CategoryWorld
Suitcase Contents Photoblogs
'I am Packed' Shares Photos of Things in Other People's Luggage
I Am Packed's focus on travel packing tips suggests an opportunity for the travel and hospitality industry to offer personalized packing recommendations and services.
CategoryLifestyle
Physical Contact Campaigns
Nivea 'The Million Moments of Touch' Wants You to Hug & Kiss More
Opportunity for skincare and cosmetics companies to develop products that promote physical touch and closeness.
CategoryTech
Pregnancy-Sharing iDevice Docks
The iBaby Smartphone Dock Makes Sharing Fetus Photos Easier
The healthcare industry could benefit from developing more personalized prenatal care and family-centered practices.
CategoryTech
Designer Photo-Sharing Initiatives
Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures
The fashion industry can utilize user-generated content campaigns and social media influencer marketing to increase brand engagement and promote new products and collections.
CategoryPop Culture
Social Media Trip Engagers
The 'MHbuddy' App Let's You Share Travel Plans with Facebook Friends
The MHbuddy app disrupts the travel technology industry by incorporating social media features to improve the travel experience.
CategoryLife-Stages
Retirement Photo Billboards
Prudential 'Day One' Project Collage is Displayed Over NYC Tunnel
Financial institutions will create campaigns that focus on the personal and emotional aspects of retirement, encouraging users to share their stories and experiences.
CategorySpecial
Love Story-Sharing Apps
Virgin First Valentimes Campaign Helps You Celebrate Your 'Firsts'
The social media industry can leverage the trend of love-story sharing apps to develop platforms where people can share and communicate their personal stories.
CategoryTech
Simple Photo-Sharing Tools
Storie App Makes It Easy to Share Your Pictures Anywhere
The social media industry has an opportunity to incorporate easy photo sharing and customizable features into their platforms.
Trend themes
Themes within the ExSHAREience trend
Three behaviours holding the trend together01
Social Sharing
The trend of social sharing and interactivity in brand experiences encourages companies to create products and campaigns that encourage users to share photos, stories, and other types of media.
02
Mobile Apps
The rise of mobile apps that enable users to easily share and customize photos and other types of media presents an opportunity for businesses to create new and innovative tools for engaging customers.
03
Physical Contact Campaigns
The physical touch movement encourages companies to create campaigns around human touch and contact, with brands seeking to create more opportunities for people to hug, kiss, and engage in physical touch in their daily lives.
Industry implications
What the ExSHAREience trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
As social sharing and mobile apps become increasingly popular, businesses in the marketing and advertising industry can create new and innovative tools for engaging customers.
For
Technology
The rise of mobile apps and other innovative technologies presents a valuable opportunity for businesses in the tech sector to create new tools and platforms for users to share and interact with media.
For
Consumer Goods
As physical touch campaigns become more popular, businesses in the consumer goods industry can create new products and experiences that encourage people to engage in physical touch and contact.
Trend signals
Trend signals for ExSHAREience
Trend score 3.6 out of 10, from popularity 52%, activity 48%, freshness 8%.
Popularity52%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
