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ExSHAREience

Social sharing becomes necessary for engaging products & campaigns

Implications - Customer engagement is one of the most important elements of branding and marketing, and in-depth engagement often relies heavily on customer sharing. Customers value the ability to share photos, stories, music -- almost anything -- with their peers and online networks, and thus embrace brand experiences that are based on this kind of interactivity and social connection. It is in this way that companies, through products and campaigns that encourage social sharing, can really reach today's socially minded, virtual audience.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 84 Examples:
968,907 Total Clicks
Date Range:
Nov 11 — Feb 12
Trending:
Average

Featured Examples

Sharable Music Playlists
Sharable Music Playlists
Herd.fm is Starting a Revolution of Mixtape Giving
Remember spending hours creating those 90 minute two-sided mixtapes for someone? That special sequence of music expressing what you were feeling at a certain time… When was the last time you did that?… MORE
Suitcase Contents Photoblogs
Suitcase Contents Photoblogs
'I am Packed' Shares Photos of Things in Other People's Luggage
As random photoblogs go, the I Am Packed blog may be one of the most random. This photoblog asks people to submit what they are packing into their suitcases to take with them on trips. So far, as you can… MORE
Physical Contact Campaigns
Physical Contact Campaigns
Nivea 'The Million Moments of Touch' Wants You to Hug & Kiss More
Last year, Nivea launched the 'A Million Moments of Closeness' campaign to encourage people to share their stories about "closeness," and now for Valentine's Day, Nivea has launched 'The Million Moments… MORE
Pregnancy-Sharing iDevice Docks
Pregnancy-Sharing iDevice Docks
The iBaby Smartphone Dock Makes Sharing Fetus Photos Easier
Expectant mothers now have an iDevice dock to call their own in the form of Jung Jun Hwang's iBaby smartphone dock. The iBaby smartphone dock was created specifically to share ultrasound photos with friends… MORE
Designer Photo-Sharing Initiatives
Designer Photo-Sharing Initiatives
Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures
If you love Marc Jacobs, you'll get your chance to show it -- and be rewarded -- with the Marc Jacobs 'MarcFam' campaign. The Marc Jacobs 'MarcFam' campaign is a social media project that asks the fashion… MORE
play_circle_filled Social Sharing Retail
Social Sharing Retail
The Pull & Bear Interactive Store Pulls in Curious Consumers
The digitalization of the new Pull & Bear store in Plaza de Lugo, A Coruña allow consumers to interact with the brand and offers them an emotional experience before, during and after the purchase. There… MORE
Social Media Trip Engagers
Social Media Trip Engagers
The 'MHbuddy' App Let's You Share Travel Plans with Facebook Friends
Malaysia Airlines is following hot on the heels of KLM’s recently announced “Meet and Seat” service with the MHbuddy app. MHbuddy uses Facebook to let you share your trip details with your Facebook friends.… MORE
play_circle_filled Retirement Photo Billboards
Retirement Photo Billboards
Prudential 'Day One' Project Collage is Displayed Over NYC Tunnel
Insurance company Prudential recently launched a campaign, the 'Day One' project, asking American retirees to submit photos of themselves on their first day of retirement. Developed by agency Droga5, the… MORE
Love Story-Sharing Apps
Love Story-Sharing Apps
Virgin First Valentimes Campaign Helps You Celebrate Your 'Firsts'
Virgin is helping you celebrate Valentine's Day with its Virgin First Valentimes app, an app that reminds you of your 'firsts' with your friends and loved ones. The romantic app, which is available at… MORE
Simple Photo-Sharing Tools
Simple Photo-Sharing Tools
Storie App Makes It Easy to Share Your Pictures Anywhere
The Storie app is a new photo-sharing tool that makes it extremely easy to "tell your story," as the creators put it. Designed by a San Francisco-based startup, the Storie app lets you upload and share… MORE

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Sci-Fi Heart-Shaped Helmets
Sci-Fi Heart-Shaped Helmets
Anthony Petrie Makes Geeky Valentines For Nerdy Lovers
61 Ways to Say I Love You
61 Ways to Say I Love You
From Personalized Voice Artwork to Romantic Sticky Notes
Video Game Viking Valentines
Video Game Viking Valentines
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Playlist Matchmakers
Playlist Matchmakers
The ChuChu Tune App Matches Prospective Couples via Their Musical Tastes
Beat-Blasting Luggage Designs
Beat-Blasting Luggage Designs
SuitSuit Boombox Takes on a Tune-Blaring Look for Travelers
Comparable Love Cards
Comparable Love Cards
'Tweedle Twill' Creates Adorable Valentine's Day Cards
Sweet Heartfelt Treats
Sweet Heartfelt Treats
These Maraschino Cherry Cupcakes Sport a Cute Heart Cutout
Carry-On Speaker Docks
Carry-On Speaker Docks
The Behringer Backyard Blaster is Designed for the Ultimate House Party
Rustic Rouge Luggage
Rustic Rouge Luggage
The Haerfest Spring/Summer 2012 Collection is the Perfect Weekend Bag
99 Revolutionary Device Chargers
99 Revolutionary Device Chargers
From Battery Charging Luggage to Water-Powered Chargers
Emotional Inclusive Billboards
Emotional Inclusive Billboards
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play_circle_filled Billboard Smartphone Games
Billboard Smartphone Games
City Fireflies Offers a Giant Urban Gaming Experience
play_circle_filled Photo-Personalizing Campaigns
Photo-Personalizing Campaigns
Moschino 'Pic Me' App Eliminates Language Barriers
Global Connection Showcases
Global Connection Showcases
Veuve Clicquot 'Wish You Were Here' Campaign Shows Its World Presence
play_circle_filled Social Media Seat Mate Services
Social Media Seat Mate Services
The KLM Royal Dutch Airlines Lets You Choose Your Flight Partner
play_circle_filled Photo-Liberating Campaigns
Photo-Liberating Campaigns
Kodak 'Free Mark' Campaign Aims to Set 1 Million Facebook Photos Free
Crowdsourced Image Critique
Crowdsourced Image Critique
Photic Helps Photographers Hone Their Skills with Honest Reviews
Crowdsourced Shopping Playlists
Crowdsourced Shopping Playlists
Gap Store in San Francisco Lets Customers Choose In-Store Music
Miniature Vintage Photo Albums
Miniature Vintage Photo Albums
Printstagram Turns Digital Instagram Photos into Physical Gifts
Airline Alcohol Connoisseur Charts
Airline Alcohol Connoisseur Charts
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Wife-Morphing Campaigns
Wife-Morphing Campaigns
The Carlton Mid Ads Encourage Husbands to Take Time for Themselves
Automaker Photo Contests
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
Comprehensive Couture Carriers
Comprehensive Couture Carriers
The Celine Spring 2012 Handbag Collection Has a Bit of Everything
Incredible Fast Food Beacons
Incredible Fast Food Beacons
McDonald's Fry Lights Make a Statement About the World's Best Fries
Digital Soda Fountains
Digital Soda Fountains
Coca-Cola Cascada Exhibit Offers a 3D Waterfall Experience
play_circle_filled Digital Holiday Donations
Digital Holiday Donations
The eBay Give a Toy Store Lets You Donate Toys by Scanning
The Simons Experience
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Interactive Office Hubs
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Fast Food Timekeepers
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The McDonald's Sundial Billboard Lets People Know What to Eat When
play_circle_filled Smartphone Mixtape Jukeboxes
Smartphone Mixtape Jukeboxes
AirCassette Takes Mobile Users Back to the 80s and 90s
Image-Censoring Apps
Image-Censoring Apps
Obscura Lets You Doctor Naughty Pics to Make Them Shareable
Race Bike Travel Packs
Race Bike Travel Packs
The Ducati x TUMI Luggage Collection is Stylishly Slick
Interactive Cafe Storefronts
Interactive Cafe Storefronts
My Starbucks Rewards Program Rewards Frequent Customers
play_circle_filled Convertible-Making PSAs
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Colorado State Patrol Ad Reminds Drivers to Keep Their Heads
Emotionally Interactive Habitats
Emotionally Interactive Habitats
Guto Requena Tells Sentimental Stories Through Structures
play_circle_filled Interactive Coat Hangers
Interactive Coat Hangers
Clothing Retailer 109 Men's Introduces a Series of Hi-Tech Devices
Ultrasound Smartphones
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Mobisante MobiUS SP1 Offers Parents a Look at Their Baby in the Womb
Interactive Music App Contests
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Get Creative and Win Money on ‘HUGO Create: The Game'
play_circle_filled Distracting Mini Games
Distracting Mini Games
The TimeKiller App is for Bored Travelers Who Don't Fly With SAS
Skateboard Travel Packs
Skateboard Travel Packs
Nike SB Holiday 2011 Luggage Collection Offers More Style & Range
Smartphone Studio Rigs
Smartphone Studio Rigs
The Sonoma GuitarJack Model 2 Helps You Get Creative On-the-Road
Picturesque Provincial Posters
Picturesque Provincial Posters
The Urban Land Project Shows Us That the Grass is Greener Upstate
play_circle_filled Lively Litter Campaigns
Lively Litter Campaigns
The 'One Beach' Trash Mosaic Promotes Turning Garbage into Gold
play_circle_filled Culturally Relevant Luggage
Culturally Relevant Luggage
Ethnotek Creates Bags Using Direct Fabric Trade
In-Flight Multimedia Trays
In-Flight Multimedia Trays
Kill Long Hours on the Plane with the TrayVu IFE System
35 Photo App Innovations
35 Photo App Innovations
From Cellphone Album Art to Retro Camera Filters
play_circle_filled Bacterial Blockbuster Billboards
Bacterial Blockbuster Billboards
The Toronto ‘Contagion' Installation is Deadly
Intimacy-Inviting Campaigns
Intimacy-Inviting Campaigns
Nivea 'A Million Moments of Closeness' Promotion
Macho Beauty Products
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The Nivea Revitalizing Skincare Line Offers a Fresh Face for Young Men
Celebratory Cleanser Tomes
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The Nivea Book Offers a Look into the Brand's Marketing Strategy
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The Nivea Re-Civilize Yourself Ad is Being Questioned as Racist
Jigsaw Store Fronts
Jigsaw Store Fronts
Atrium by Studio RHE Features Interlocking, Rotating Walls
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Shadow Illusion Advertising
The Newcastle Brown Ale Billboard Shows the "Lighter Side of Dark"
Plaidtastic Travel Packs
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Travel with the Stylish Head Porter Plus Luggage Collection
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The Air New Zealand Clothes Hangar Outfits Employees in Style
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Celebratory Music Applications
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play_circle_filled Stellar iPad Music Apps
Stellar iPad Music Apps
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The MobiUS by Mobisante is an FDA-Approved Smartphone Utility
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11 Innovative Ultrasounds
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The GE Ultrasound Scanner Gives Birth to a New Wave of Baby Technology
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Self-Healing Bone Machines
Bone Repair Therapy Reduces Recovery Time and Helps Heal
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The Uplink Handfree Listening Device is Ideal for Sports Enthusiasts
Micro-Medical Tests
Micro-Medical Tests
Signos Personal Ultrasound by Signostics Holds 20,000 Images
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Multicolr for Flickr
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Nivea Calcium Power Ad
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Bizarre Ad Becoming Viral