Living a lavish lifestyle has its ups and downs just like any other as the Ana Beatriz Barros ELLE Russia editorial depicts. Despite the decadent surroundings and stunning ensembles, it is clear that this heiress is bored. From languidly lounging around the estate to participating in some risque behavior, she is portrayed as simply trying to fill her time while looking fabulous.
Lensed by photographer Thomas Nutzl, the Ana Beatriz Barros ELLE Russia editorial is part of the magazine's December 2011 issue. Beatriz even graces the cover as well. Fashion editor Daria Anichkina styled the photo shoot, going with glamorous and sensual pieces from such designers as Louis Vuitton, Valentino, Lanvin and Miu Miu. The sultry looks are complete with hair by Mark Daniel Bailey and makeup by Topolino.
Why This Trend Is Growing
- Luxury Boredom
- Incorporate a sense of ennui and blasé luxury into brand campaigns to appeal to bored and jaded consumers.
- Sensual Glamour
- Brands can offer consumers a mix of sensual and glamorous experiences to evoke feelings of indulgence and escape.
- Exclusive High Society
- Opportunities for brands to create exclusive experiences and products that cater to high society clientele who seek luxury, status, and social acceptance.
Industries Being Reshaped
- Fashion
- Fashion brands can experiment with adding a sense of ennui and blasé luxury to their campaigns, while creating exclusive products and experiences that cater to high society clientele.
- Luxury Goods
- Luxury brands can create exclusive experiences and products that cater to high society clientele who seek luxury, status, and social acceptance.
- Entertainment
- Entertainment brands can create experiences that mix sensuality and glamour to evoke feelings of indulgence and escape, while catering to a clientele who is bored and looking for new experiences.
