Instilling Wi-Fi capabilities into unexpected products and devices
Implications - Modern consumers have a need to be connected to the Internet and their social networks at any given time, a fact that is driving brands to design products that offer Wi-Fi capability as part of their main features. A plethora of items, ranging from cars and thermostats to vending machines and even cufflinks, are now offering Internet access, demonstrating that the ability to connect online is quickly becoming a pre-requisite of any new product that hits the market.
Trend Themes
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Wi-fi Integration — Brands are designing products that offer Wi-Fi capability as part of their main features, demonstrating that the ability to connect online is quickly becoming a pre-requisite of any new product that hits the market.
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Wireless Connectivity — Portable and wireless-enabled gadgets are providing ease of transport and mobility while maintaining high definition capabilities, opening up opportunities for on-the-go work and entertainment.
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Internet of Things — Devices like Twine and the Tri Cascade Elka 700-10 thermostat are paving the way towards a future in which everything may be connected to the Internet, offering new opportunities for monitoring and managing energy consumption and automating everyday tasks.
Industry Implications
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Consumer Electronics — The consumer electronics industry can leverage Wi-Fi integration and wireless connectivity to develop new and innovative products that cater to the growing demand for on-the-go connectivity and mobility.
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Home Automation — The home automation industry can utilize the Internet of Things to create smart homes that automate everyday tasks, optimize energy consumption and provide enhanced comfort and security.
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Transportation — The transportation industry can leverage Wi-Fi connectivity to enhance the in-car experience and provide new and innovative services such as TrainNet, which provides entertainment, news and location-based services to commuters.
