Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The LG Fridge Voyeur Campaign Promotes its Door in Door Refrigerator

 - Feb 1, 2012
References: yr & ibelieveinadv
Not everyone is a Peeping Tom, but the LG Fridge Voyeur campaign shows that many people do harbor some peeper tendencies, especially when it comes to food. This ad campaign turns refrigerator occupants into alluring morsels of desire, from which people will find challenging to avert their eyes.

Conceived and executed by Y&R, an ad agency based in Sao Paolo, Brazil, the LG Fridge Voyeur campaign promotes the company's door in door refrigerator. It essentially boasts a see-through door that allows people to peep in whenever they want. Calling its potential consumers "Fridge voyeurs," the ad campaign scoffs at the idea of denial, stating in its tag line, "You have always been one."

The LG Fridge Voyeur campaign was photographed by Roberto Donaire and directed by Felipe Pavani.