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Tune-teractive

Companies use music to boost retail and brand experiences

Implications - Traditionally, retail establishments use music to create a positive and brand-resonating atmosphere for shoppers, but now, an increasing number of retailers are using it as an interactive part of the shopping and brand experience. Allowing customers to choose which songs they'd like to hear while shopping or to sample a new tune that is accompanied by an interactive application are some of the ways brands are creating brand experiences that stand out above the competition.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
323,839 Total Clicks
Date Range:
Dec 11 — Feb 12
Trending:
Untested

Featured Examples

play_circle_filled Imaginary Chocolate Lands
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
To promote its latest product, Dairy Milk Bubbly, Kraft Foods-owned Cadbury has created a fun and exciting campaign that includes an imaginary chocolate land called Joyville, where all of Cadbury's Dairy… MORE
Musical Retail Displays
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
Clothing label Calvin Klein has executed an innovative and interactive holiday campaign that focuses on engaging customers through a sound installation called 'Holiday (DOPE XXXmas)' in its stores around… MORE
Crowdsourced Shopping Playlists
Crowdsourced Shopping Playlists
Gap Store in San Francisco Lets Customers Choose In-Store Music
One thing you can bet on during the holiday season is traditional holiday music blaring from the speakers of virtually every retail establishment you visit. However, this is going to change at the Chestnut… MORE
Musical Fitting Rooms
Musical Fitting Rooms
Listen to What you Wear When StarHub Music Store Merges Tunes with Style
For so many young, fashion corresponds with music, and iTunes competitor StarHub Music Store has found a way to combine the two artistic mediums. In Singapore, when you pick up a piece of clothing, a radio… MORE
Melodical Sports Complexes
Melodical Sports Complexes
Coca-Cola Beatbox Pavilion Will Double as a Musical Instrument
For the London 2012 Olympic Games, Coca-Cola is building a structure in the Olympic Park as part of its 'Future Flames' campaign, which encourages youth to be active in their local communities. The Coca-Cola… MORE

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