Category
Lifestyle
Serial Snacking
Trend cluster
Category
Assisted
Nutrition
Innovations make healthy eating effortless for consumers.
2.9
Trend score
Trend
What is the Assisted Nutrition trend?
Assisted Nutrition: Eating healthily on a day-to-day basis may seem daunting to some consumers, but an increasing number of innovations are making this feat easier and easier. Brands big and small are recognizing the importance of eating well among today's health-minded shoppers and are coming up with innovations like health food labels, meal subscriptions and even whole new product lines to assist them in achieving this goal.
Trend themes
Themes within the Assisted Nutrition trend
Three behaviours holding the trend together01
Healthy Convenience
Innovations are making healthy eating easier and more convenient for consumers through meal subscriptions, health food labels, and transparent packaging.
02
Informational Branding
Companies are using colorful and eye-catching labels to inform consumers about the nutritional content of their products and help them make healthier choices.
03
Interactive Health Dining
Restaurants are using new technologies and tools, such as weighing scales and nutritionists, to provide a more interactive and personalized dining experience for customers.
Industry implications
What the Assisted Nutrition trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies in the food and beverage industry can use technology and marketing to create innovative healthy food options for consumers.
For
Retail
Retailers can use health food labels and other informational branding to help customers make informed choices and promote healthy eating.
For
Technology
Technology can be used to create interactive and personalized experiences for customers in the food and beverage industry, such as the Tanita Shokudo restaurant's use of weighing scales and timers.
Trend signals
Trend signals for Assisted Nutrition
Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%.
Popularity46%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Assisted Nutrition trend
7 featured examples from Nov 12, 2011 to Feb 19, 2012CategoryLifestyle
Bright Informational Branding
Waitrose 'LOVE life You Count...' Colorfully Display Calories
Opportunities for design firms and packaging manufacturers to create innovative packaging solutions that make nutritional information more visually appealing and accessible.
CategoryLifestyle
Interactive Health Dining
Tanita Shokudo Restaurant Gives Patrons Tools to Make Smart Choices
Opportunity for restaurants to differentiate themselves by offering interactive dining experiences that promote healthy eating.
CategoryLifestyle
Transparent Veggie Packaging
The Slow Fast Food Containers by Korefe are Deliciously Fresh
Innovative food packaging solutions, like the minimalist and transparent containers used by Korefe and the Slow Fast Food, can disrupt the food packaging industry.
CategoryLifestyle
Mass Retailer Health Labels
Walmart 'Great For You' Icon Informs You of Smarter Food Choices
The grocery retail industry incorporating health labels to inform shoppers about healthier food options.
CategoryLifestyle
Juiced-Up Java Brands
Starbucks Evolution Fresh Purchase Aims to Expand Health Offerings
Health and wellness trend presents disruptive innovation opportunities in the food and beverage industry.
CategorySocial Good
Local Food Biz Connectors
Sustaination Makes It Easy and Efficient to Get Healthy Food
Sustaination is having a significant impact on the food industry, creating efficiencies among small businesses.
CategoryLifestyle
Health Food Subscriptions
Get Lollihop Snack Boxes Delivered Right to Your Door
The rise of services like Lollihop suggests an opportunity for entrepreneurs to create innovative subscription models for delivering healthy snacks to consumers.
