The UNICEF Tap Project campaign was inspired by vintage propaganda posters. Instead of pushing the ideas of patriotism and war, this ad campaign urges people to drink water more responsibly, namely through taps instead of bottles. By doing so, people will be able to help bring clean and safe drinking water to children in need.
Conceived and executed by Droga5, an ad agency based in New York, United States, the UNICEF Tap Project campaign specifically promotes paying one dollar for tap water in restaurants between March 19th and March 25th. That dollar will go towards a greater cause, which hopes to create "a world where zero children die from water-related diseases," as stated in the ads.
The UNICEF Tap Project campaign was illustrated by American artist Tavis Coburn, who is influenced by the '40s, '50s and '60s.
The UNICEF Tap Project Campaign Promotes Paying for Tap Water
Meghan Young — February 16, 2012 — Marketing
References: droga5 & ibelieveinadv