This holiday season is going to take a very retro turn if the Planet Blue Holiday 2011 lookbook has anything to say about it. Of course, that is simply the direction that the photography has taken. The neon blue lighting paired with retro-esque fashion really gives each ensemble a vintage appeal. Yet take that same fashion and plop it into a more contemporary setting and it would be just as modern as it is retro now.
Shot by fashion photographer Zoey Grossman, the Planet Blue Holiday 2011 lookbook is titled White Hot, which it really is. Hot off the heels of the fashion house's last lookbook, A Little Bit o Lace, it is a bit more edgy yet still as romantic. It is also filled with lace as well as sparkling rhinestones.
Why This Trend Is Growing
- Retro Fashion
- Fashion brands can capitalize on the trend of retro fashion by pairing it with contemporary lighting and photography.
- Vintage Appeal
- Vintage appeal can be created by using neon blue lighting and retro-esque fashion in photoshoots.
- Romantic Edginess
- Fashion brands can balance edgy and romantic aesthetics to create unique lookbooks, such as the Planet Blue Holiday 2011 catalog.
Industries Being Reshaped
- Fashion
- The fashion industry can use vintage and retro aesthetics to create modern lookbooks.
- Photography
- Photography can be used to create vintage appeal and edginess in fashion lookbooks.
- Marketing and Advertising
- Marketing and advertising companies can use retro, vintage, and edgy aesthetics to create eye-catching campaigns for fashion brands.
