Day of the dead -- or Día de Muertos -- is a Mexican holiday that honors and remembers lost loved ones. The celebration kicks off on October 31st and ends on November 2nd. Families of the deceased make offerings via sugar skulls, marigolds as well as food and beverage.
This spirit-commemorating holiday has been recognized by many other cultures. Indeed, the sugar skull is a popular route for many Halloween looks and accessories. Sugar skulls are featured in macabre baking appliances, men's bow-ties and spooky day of the dead make-up tutorials, among other things.
If you enjoy the eerie aesthetic of the sugar skulls, there is no shortage of fun day of the dead themed goods to indulge in.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 39%
Freshness 8%
