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Greencentives

Increasing eco-friendly actions through the use of rewards

Implications - Although many consumers have good intentions to contribute more to environmental causes, the truth is, many can't be bothered -- unless there is something in it for them. To get more people on the green band wagon, brands and organizations are creating rewards-based programs that provide incentive for performing eco-friendly actions like recycling, biking or sharing vehicles. As a result, consumers get small- to medium-sized rewards -- for instance, coupons at their favorite retailers -- and the motivation to continue decreasing their ecological footprints.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 86 Examples:
686,758 Total Clicks
Date Range:
May 11 — Feb 12
Trending:
Mild

Featured Examples

Rewarding Recycling Bins
Rewarding Recycling Bins
Yunjin Chang's Recycling Machine Trades Treats for Trash
Even though recycling has become a mainstream practice now, there is still much to be done, and designer YunJin Chang is offering a tasty incentive with his newest invention. YunJin Chang's Recycling… MORE
play_circle_filled Retailer Fashion Recycling Programs
Retailer Fashion Recycling Programs
Marks & Spencer 'Clothes Exchange' Project
For many people, old clothes typically get pushed to the back of the closet, never to see the light of day again, but the Marks & Spencer 'Clothes Exchange' initiative is giving UK customers incentive… MORE
Employee Eco Tracking
Employee Eco Tracking
Sustainability Momentum Helps Brands Monitor Workers' Carbon Footprint
Being involved in green practices is becoming ever more important to a brand's reputation, and now Sustainability Momentum (or Sumo) is helping companies monitor their employees' eco-friendly habits so… MORE
Rewards-Based Biking
Rewards-Based Biking
PleaseCycle Offers an Air Miles-Like Program for Cyclists
London-based startup PleaseCycle is trying to encourage more people to bike to work, rather than take earth-harming, fuel-based transportation. To do so, PleaseCycle is helping employers promote cycling… MORE
Charitable Social Media Games
Charitable Social Media Games
Double Impact Rewards You for Eco-Friendly Living
Double Impact is a new online game where the points you earn can be converted into money for charities. Double Impact works through Facebook, tracking your check-ins and converting them into points. Not… MORE
play_circle_filled Tagged Reusable Rewards
Tagged Reusable Rewards
The Coca-Cola Recycling King Competition Uses Facebook to Give Back
Using Facebook to advertise a brand is a great way to garner attention, and the latest Coca-Cola Recycling King competition manages to use this form of advertisement as well as be eco-friendly. A competition… MORE
Green Lotto Games
Green Lotto Games
The Carbon Lottery is the First Environmental Lottery
The Carbon Lottery is the worlds first green lottery where a £2 ticket buys you a 100kg carbon offset and enters you into a draw to win €4m! Your £2 ticket effectively is invested in... MORE
Consumption-Cutting Incentives
Consumption-Cutting Incentives
Banco Cyan Rewards Customers Who Cut Back on Their Water Usage
Banco Cyan, a Brazilian company, rewards its customers for cutting back on their water usage. When customers decide to open a bank account with the company, Banco Cyan looks into their history of water… MORE
Rewards-Based Eco Energy
Rewards-Based Eco Energy
The Changers Solar Charging System Racks up Credits for Perks
The Changers solar charging system is embracing the age of social media rewards programs for a do-good initiative that will hopefully not only change lives, but also help change the world as well. On a… MORE
Electric Car-Sharing Schemes
Electric Car-Sharing Schemes
Getaround Gives Deals to PlugShare Members
If you are an electric vehicle owner in California, you can get a one-time incentive of $50 for sharing your electric vehicle through Getaround. This incentive is a part of the partnership between PlugShare,… MORE

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Organic Carved Jewelry
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Eco-Friendly Denim
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play_circle_filled Horizontal Bike Storages
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Cycling Workspaces
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play_circle_filled Protective Cycle Canopies
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Community-Driven Concept Cars
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play_circle_filled Sweepstake Cruising Marketing
Sweepstake Cruising Marketing
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TOMS One for One Campaign Donates to the Visually Impaired
Social Media Resumes
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play_circle_filled Crooner Eco Endorsements
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play_circle_filled Mega Cola Movie Displays
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play_circle_filled Romantic Recycling Campaigns
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Friends of the Earth's Recycling Commercial is a Liquid Love Story
Celebratory Soda Swag
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Deck Yourself Out With the Coca-Cola 125th Anniversary Collection
Classic Revival Colas
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