Increasing eco-friendly actions through the use of rewards
Implications - Although many consumers have good intentions to contribute more to environmental causes, the truth is, many can't be bothered -- unless there is something in it for them. To get more people on the green band wagon, brands and organizations are creating rewards-based programs that provide incentive for performing eco-friendly actions like recycling, biking or sharing vehicles. As a result, consumers get small- to medium-sized rewards -- for instance, coupons at their favorite retailers -- and the motivation to continue decreasing their ecological footprints.
Trend Themes
1. Rewards-based Programs - Brands and organizations are creating rewards-based programs that provide incentive for performing eco-friendly actions like recycling, biking or sharing vehicles.
2. Social Media in Eco-friendly Programs - Social media is being used to promote eco-friendly programs that are designed tohelp consumers make more eco-friendly choices.
3. Employee Eco Tracking - Companies are turning to eco-friendly practices by tracking employees' carbon footprints so they can be rewarded accordingly.
Industry Implications
1. Gamification Industry - Incentives and rewards-based programs in eco-friendly practices have huge potential in gamification industry.
2. Social Media Industry - Eco-friendly rewards-based programs that use social media as its main promotion have high potential in social media industry.
3. Corporate Sustainability Industry - Employee eco-tracking programs have significant innovation opportunities in corporate sustainability industry.
10 Featured, 86 Examples:
762,036 Total Clicks
Date Range:
May 11 — Feb 12
Trending:
Mild
Consumer Insight Topics:
