Category
Tech
Automated Upkeep
Trend cluster
Category
Greencentives
Increasing eco-friendly actions through the use of rewards.
2.7
Trend score
Trend
What is the Greencentives trend?
Greencentives: Although many consumers have good intentions to contribute more to environmental causes, the truth is, many can't be bothered -- unless there is something in it for them. To get more people on the green band wagon, brands and organizations are creating rewards-based programs that provide incentive for performing eco-friendly actions like recycling, biking or sharing vehicles. As a result, consumers get small- to medium-sized rewards -- for instance, coupons at their favorite retailers -- and the motivation to continue decreasing their ecological footprints.
Trend themes
Themes within the Greencentives trend
Three behaviours holding the trend together01
Rewards-Based Programs
Brands and organizations are creating rewards-based programs that provide incentive for performing eco-friendly actions like recycling, biking or sharing vehicles.
02
Social Media in Eco-Friendly Programs
Social media is being used to promote eco-friendly programs that are designed tohelp consumers make more eco-friendly choices.
03
Employee Eco Tracking
Companies are turning to eco-friendly practices by tracking employees' carbon footprints so they can be rewarded accordingly.
Industry implications
What the Greencentives trend means for industry
Where the trend changes the playbookFor
Gamification Industry
Incentives and rewards-based programs in eco-friendly practices have huge potential in gamification industry.
For
Social Media Industry
Eco-friendly rewards-based programs that use social media as its main promotion have high potential in social media industry.
For
Corporate Sustainability Industry
Employee eco-tracking programs have significant innovation opportunities in corporate sustainability industry.
Trend signals
Trend signals for Greencentives
Trend score 2.7 out of 10, from popularity 48%, activity 25%, freshness 8%.
Popularity48%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Greencentives trend
10 featured examples from May 25, 2011 to Jan 25, 2012CategoryEco
Rewarding Recycling Bins
Yunjin Chang's Recycling Machine Trades Treats for Trash
Implementing innovative waste management practices for sustainable and eco-friendly solutions.
CategoryEco
Retailer Fashion Recycling Programs
Marks & Spencer 'Clothes Exchange' Project
Retailers can seize the opportunity to implement fashion recycling programs and strengthen their corporate social responsibility initiatives.
CategoryEco
Employee Eco Tracking
Sustainability Momentum Helps Brands Monitor Workers' Carbon Footprint
The development of programs like Sustainability Momentum by CloudApps presents a significant opportunity for the Sustainability Software industry to innovate and grow
CategoryLifestyle
Rewards-Based Biking
PleaseCycle Offers an Air Miles-Like Program for Cyclists
Potential for employee benefits companies to offer rewards-based programs that incentivize biking.
CategoryEco
Charitable Social Media Games
Double Impact Rewards You for Eco-Friendly Living
Integrate charitable components into games to engage users and encourage them to make a positive impact on society.
CategoryMarketing
Tagged Reusable Rewards
The Coca-Cola Recycling King Competition Uses Facebook to Give Back
Promoting eco-friendly initiatives, sponsoring contests, and incorporating social advertising can create opportunities for the beverage industry to gain a competitive edge and bui…
CategoryEco
Green Lotto Games
The Carbon Lottery is the First Environmental Lottery
The renewable energy industry can leverage the concept of a green lottery to encourage public participation and investment in renewable energy projects.
CategoryEco
Consumption-Cutting Incentives
Banco Cyan Rewards Customers Who Cut Back on Their Water Usage
The innovative approach of Banco Cyan in incentivizing customers to reduce water usage presents an opportunity for banks to create similar reward programs that encourage sustainab…
CategoryEco
Rewards-Based Eco Energy
The Changers Solar Charging System Racks up Credits for Perks
The renewable energy industry can develop more user-friendly products that allow customers to track their energy usage and emissions, while creating a rewards system for eco-frien…
CategoryAutos
Electric Car-Sharing Schemes
Getaround Gives Deals to PlugShare Members
Getaround's platform for peer-to-peer car sharing is disrupting the traditional car rental industry, providing a more flexible and affordable option for transportation.
