Sustainability Momentum Helps Brands Monitor Workers' Carbon Footprint

 - Dec 31, 2011
References: cloudapps & psfk
Being involved in green practices is becoming ever more important to a brand's reputation, and now Sustainability Momentum (or Sumo) is helping companies monitor their employees' eco-friendly habits so that employees may be rewarded accordingly.

Sustainability Momentum, a program developed by UK-based CloudApps, lets brands measure an employee's carbon footprint. With the program, you can see whether a worker has been recycling or how much energy she has been consuming -- the program tracks the employee's consumption in real-time. If an employee reaches a certain target, he gets a corresponding bonus.

The Sustainability Momentum program offers an interesting way to encourage specific employee habits, and the results will most definitely be positive -- less waste and consumption means lower costs, and the use of a green monitoring system like this only stands to elevate a brand's image to the public.