Banco Cyan, a Brazilian company, rewards its customers for cutting back on their water usage. When customers decide to open a bank account with the company, Banco Cyan looks into their history of water usage and comes up with what their average usage level is. Customers can then earn points on a monthly basis when they stay below their average usage level.
The points that customers collect by being eco-conscious can later be redeemed with participating retailers. Currently, Banco Cyan has agreements with Submarino, Americanas.com and Blockbuster.
Banco Cyan is a marvel solution to getting people to think about how much water they are wasting. By creating an incentive to minimize water consumption, Banco Cyan is addressing is the scarcity of the natural resource.