Using Facebook to advertise a brand is a great way to garner attention, and the latest Coca-Cola Recycling King competition manages to use this form of advertisement as well as be eco-friendly. A competition was held in Israel where users could take photos of themselves and tag them on Facebook while recycling their Coca-Cola bottles. The person with the most tags, wins!
Nowadays, businesses are realizing that addressing larger social issues through branding is a great way to gain attention, as many individuals are increasingly concerned about the environment. The Coca-Cola Recycling King competition does just that as well as providing rewards for consumers. The idea caught on, and soon, many Israelis were tagging themselves at recycling check-points all over the country. Now that, is social advertising for the greater good.