For many people, old clothes typically get pushed to the back of the closet, never to see the light of day again, but the Marks & Spencer 'Clothes Exchange' initiative is giving UK customers incentive to do some good with their old forgotten apparel.
An initiative formed in collaboration with non-profit organization Oxfam, the Marks & Spencer Clothes Exchange program encourages shoppers to donate their old and unwanted Marks & Spencer clothes to get a £5 discount coupon in return. The coupon can be used when the customer spends at least £35 on their next shopping trip at M&S.
The old clothing will be recycled, instead of being dumped into landfills. The campaign site claims that since the start of the campaign, more than 2,500 pieces of old Marks & Spencer clothes have been saved from this fate. What's more, customers can see the impact of their donations through the campaign's online app. For example, donating something that's worth £4 enables Oxfam to buy 26 bars of soap to give to people in need.