In today's day and age, it is becoming very important for a company to show that its products and services are as eco-friendly and health-conscious as can be; that is just what the Hooked Gourmet Fish & Chips ad campaign does. It shows Hooked customers that the seafood used for their renowned meals are primed and ready when cooked up.
Conceived and executed by Hub Group, an ad agency based in Australia, the Hooked Gourmet Fish & Chips ad campaign features a fishman training as hard as he can so that he can be as healthy as possible. The ads indulge in stereotypical boxer scenes that will stir up vintage images of Sylvester Stallone.
The Hooked Gourmet Fish & Chips ad campaign was directed by Paul Findlay and photographed by Hugh Peachey.