The glasses look half full in the Sprim Sport Isotonic Juice ad campaign. That is because the glasses aren't typical drinking glasses, but ones that take the shape of hardworking athletes looking for some much-needed replenishment. From skateboarding to tennis and soccer, all sport activities require some added nourishment after expending energy, which this sport drink supplies in abundance.
Conceived and executed by 180 Grados, an ad agency based in Santiago, Chile, the Sprim Sport Isotonic Juice ad campaign sends a simple message: "Get everything you left on the field back." Like a fuel station for cars, the Sprim Sport drink makes sure that athletes aren't running on fumes when on their way home.
The Sprim Sport Isotonic Juice ad campaign was art directed by Francisco Ortiz and illustrated by Gonzalo Arevalo.