Inspire-ovation

Implications - Stress can rear its ugly head in a variety of situations -- and so can apathy and laziness. Consumers today recognize that, sometimes, it takes a visual boost to really stimulate themselves to get moving, tackle a project or to simply lift their spirits. As such, a plethora of inspirational innovations is hitting the marketplace, ranging from motivatonal packaging and art to interactive inspirational games and marketing campaigns. Since an inspiring message typically brings about positive feelings, brands can do no wrong with this uplifting approach.