Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plantability
Products that can be planted offer extra eco-friendly benefits.
3.1
Trend score
Trend
What is the Plantability trend?
Plantability: Creating a product that is eco-friendly is one thing; creating something that can also be planted is quite another. More brands are experimenting with items that are plantable, infusing products with germinating and blossoming qualities that provide even more environmental benefits than what is expected of eco products today. The ability to be planted ensures a product goes above and beyond basic eco standards to meet the growing demands of today's green-conscious consumer.
Trend themes
Themes within the Plantability trend
Three behaviours holding the trend together01
Plantable products
Products that have germinating and blossoming qualities that can be planted to provide even more environmental benefits.
02
Eco-friendly utensils
Eco-friendly eating utensils designed to be reused, repurposed, or provide extra environmental benefits, such as germinating into plants.
03
Dual-purpose compost
Compost that also provides space to garden. Multi-level compost bin featuring slots for planting vegetables and herbs.
Industry implications
What the Plantability trend means for industry
Where the trend changes the playbookFor
Eco-friendly packaging
Opportunities for businesses to create packaging using plantable material or to create dual-purpose containers that uphold environmental standards
For
Eco-friendly funeral products
Opportunities for businesses to create environmentally responsible funeral products, including plantable urns and biodegradable caskets.
For
Eco-friendly utensils
Opportunities for businesses to create eco-friendly utensils that can be reused or repurposed or have additional features such as germinating into plants.
Trend signals
Trend signals for Plantability
Trend score 3.1 out of 10, from popularity 48%, activity 38%, freshness 8%.
Popularity48%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Plantability trend
5 featured examples from Oct 4, 2011 to Jan 3, 2012CategoryEco
Plantable Compost Bins
James Wood's Vedge Breaks Down Organic Waste and Grows Veggies
Providing composting solutions and multi-level planters for urban gardening enthusiasts.
CategoryEco
Germinating Eating Utensils
The Nature Wood Chopstick Grows a Tree After Consuming
The food service industry can leverage this trend by incorporating eco-friendly utensils and promoting sustainable practices to meet growing consumer demand for environmentally co…
CategoryEco
Bold Blossoming Packaging
The Origin Seed Envelopes Grow Into Wildflowers When Planted
Opportunities for sustainable companies to integrate eco-friendly packaging with organic gardening to create a cohesive brand that resonates with conscious consumers.
CategoryEco
Plantable Clay Saucers
Pi Ke Puht Cups Cut Down on Plastic Waste and Make Landfills Greener
The foodservice industry could benefit from the trend of disposable plantable products, as it can provide eco-friendly alternatives to traditional disposable products like plates…
CategoryEco
Creative Cremation Cultivation
Poetree is a Plant that Grows from the Ashes of Your Loved Ones
The funeral services industry could see disruption and innovation with the growing trend for eco-friendly funerals and personalized memorial products.
