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Immersive Branding

Fully engrossing consumers in surrounded campaigns

Implications - A brand can captivate an audience through strong visuals, resonating messages and engaging interaction, but they can go above and beyond that with full immersion, creating a total brand experience in which the customer is surrounded and completely immersed in a brand. Coca-Cola and Cadbury are two brands that are trying out this new form of infectious messaging, in which campaigns include larger-than-life productions, fantasy lands, bus rides, parties and more.

SCORE 3.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 421,240 Total Clicks

Date Range: Jan 12 - Feb 12

Trending: Warm

Consumer Insight Topics: Marketing Business Lifestyle Top Lists Interactive Branding

Featured Examples

SCORE 6.4

Warm 19,718 Clicks Pub: Feb 13, 12

Immersive Brand Projections

Antilop Creates Coca-Cola Future Room for Santralistanbul

In celebration of Coca-Cola's 125th anniversary, Istanbul-based creative agency Antilop has created the Coca-Cola Future Room, an immersive digital experience and installation at Santralistanbul, a modern… [More]

Fantastical Doll Wardrobes - The 'See What Happens When You Play With Barbie' Campaign

SCORE 4.3

Average 16,510 Clicks Pub: Feb 11, 12

Fantastical Doll Wardrobes

The 'See What Happens When You Play With Barbie' Campaign

To celebrate Barbie has a style icon, Mattel is launching an interactive campaign called 'See What Happens When You Play With Barbie.' The initiative is all about the world of Barbie -- more specifically,… [More]

Chic Advertising Apartments - The Billboard House from Apostrophy's is Large and Livable

SCORE 2.6

Mild 2,717 Clicks Pub: Jan 27, 12

Chic Advertising Apartments

The Billboard House from Apostrophy's is Large and Livable

Advertisers and apartment seekers alike are going to love the Billboard House. The Billboard House was designed by Apostrophy's as a livable piece of marketing. The adverhouse stands three stories high… [More]

Imaginary Chocolate Lands - Cadbury's Joyville Promotes the New Dairy Milk Bubbly

SCORE 4.1

Average 3,765 Clicks Pub: Feb 10, 12

Imaginary Chocolate Lands

Cadbury's Joyville Promotes the New Dairy Milk Bubbly

To promote its latest product, Dairy Milk Bubbly, Kraft Foods-owned Cadbury has created a fun and exciting campaign that includes an imaginary chocolate land called Joyville, where all of Cadbury's Dairy… [More]

Creative Incentivized Internships - Trainees Must Earn Their Way Up the Mortierbrigade Hotel

SCORE 3.3

Mild 1,667 Clicks Pub: Feb 1, 12

Creative Incentivized Internships

Trainees Must Earn Their Way Up the Mortierbrigade Hotel

While there are many ways to recruit talented people, advertising agency Mortierbrigade has devised one of the most creative ways to do so by turning the house next to its agency into the Mortierbrigade… [More]

Branded Bus Rides - The Topshop Tour Bus Promotes Opening of Melbourne Store

SCORE 2.8

Mild 4,230 Clicks Pub: Jan 26, 12

Branded Bus Rides

The Topshop Tour Bus Promotes Opening of Melbourne Store

To hype up the opening of its new store in Melbourne, Australia, Topshop has launched a branded Topshop tour bus to take shoppers on free rides around the city and to its store on Chapel Street, South… [More]