Category
Fashion
Inclusive Formulas
Trend cluster
Category
Immersive
Branding
Fully engrossing consumers in surrounded campaigns.
3.9
Trend score
Trend
What is the Immersive Branding trend?
Immersive Branding: A brand can captivate an audience through strong visuals, resonating messages and engaging interaction, but they can go above and beyond that with full immersion, creating a total brand experience in which the customer is surrounded and completely immersed in a brand. Coca-Cola and Cadbury are two brands that are trying out this new form of infectious messaging, in which campaigns include larger-than-life productions, fantasy lands, bus rides, parties and more.
Trend themes
Themes within the Immersive Branding trend
Three behaviours holding the trend together01
Brand Immersion
Brands are creating fully-immersive experiences for customers, allowing them to be completely surrounded by the brand.
02
Social Partying
Brands are partnering with House Party to host sponsored social events where consumers can get free products to try, while providing a more authentic and intimate setting than traditional advertising channels.
03
Augmented Reality
Brands are using augmented reality mirrors and digital projections to create immersive experiences for customers.
Industry implications
What the Immersive Branding trend means for industry
Where the trend changes the playbookFor
Advertising
Brands can take advantage of immersive branding and augmented reality to create unique advertising campaigns.
For
Hospitality
The concept of turning apartments into billboard ads or providing unique internships provides hotels with new ways to attract customers with immersive and unique offerings.
For
Consumer Products
Consumer brands can partner with House Party or create their own branded social events to provide consumers with exclusive access to products and build a more loyal customer base.
Trend signals
Trend signals for Immersive Branding
Trend score 3.9 out of 10, from popularity 58%, activity 51%, freshness 8%.
Popularity58%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Immersive Branding trend
7 featured examples from Jan 26 to Feb 13, 2012CategoryArt & Design
Immersive Brand Projections
Antilop Creates Coca-Cola Future Room for Santralistanbul
Creative agencies can explore the development of immersive digital experiences and projection mapping installations to offer innovative marketing solutions to their clients.
CategoryMarketing
Fantastical Doll Wardrobes
The 'See What Happens When You Play With Barbie' Campaign
The 'See What Happens When You Play With Barbie' campaign demonstrates new possibilities for engaging children and showcasing the potential of toy manufacturing.
CategoryMarketing
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
The confectionery industry can explore the creation of immersive brand experiences and storytelling campaigns inspired by imaginary chocolate lands.
CategoryMarketing
Chic Advertising Apartments
The Billboard House from Apostrophy's is Large and Livable
Real estate companies can explore the potential of partnering with advertisers to create unique, dual-purpose living spaces.
CategoryMarketing
Creative Incentivized Internships
Trainees Must Earn Their Way Up the Mortierbrigade Hotel
Disruptive innovation opportunity: Integrate interactive and immersive experiences into advertising and marketing campaigns to capture audience attention.
CategoryBusiness
Branded Bus Rides
The Topshop Tour Bus Promotes Opening of Melbourne Store
Fashion retailers can use branded tour buses to promote new store openings or seasonal sales, creating thrilling experiences that bring people to their stores.
CategoryMarketing
Sponsored Social Soirees
Brands Can Use 'House Party' to Market Products Directly to Customers
CPG brands can leverage the trend of branded house parties to create direct connections with consumers and generate excitement and word-of-mouth buzz for their products.
