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Immersive Branding

Fully engrossing consumers in surrounded campaigns

Implications - A brand can captivate an audience through strong visuals, resonating messages and engaging interaction, but they can go above and beyond that with full immersion, creating a total brand experience in which the customer is surrounded and completely immersed in a brand. Coca-Cola and Cadbury are two brands that are trying out this new form of infectious messaging, in which campaigns include larger-than-life productions, fantasy lands, bus rides, parties and more.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
462,681 Total Clicks
Date Range:
Jan 12 — Feb 12
Trending:
Warm

Featured Examples

play_circle_filled Immersive Brand Projections
Immersive Brand Projections
Antilop Creates Coca-Cola Future Room for Santralistanbul
In celebration of Coca-Cola's 125th anniversary, Istanbul-based creative agency Antilop has created the Coca-Cola Future Room, an immersive digital experience and installation at Santralistanbul, a modern… MORE
Fantastical Doll Wardrobes
Fantastical Doll Wardrobes
The 'See What Happens When You Play With Barbie' Campaign
To celebrate Barbie has a style icon, Mattel is launching an interactive campaign called 'See What Happens When You Play With Barbie.' The initiative is all about the world of Barbie -- more specifically,… MORE
play_circle_filled Chic Advertising Apartments
Chic Advertising Apartments
The Billboard House from Apostrophy's is Large and Livable
Advertisers and apartment seekers alike are going to love the Billboard House. The Billboard House was designed by Apostrophy's as a livable piece of marketing. The adverhouse stands three stories high… MORE
play_circle_filled Imaginary Chocolate Lands
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
To promote its latest product, Dairy Milk Bubbly, Kraft Foods-owned Cadbury has created a fun and exciting campaign that includes an imaginary chocolate land called Joyville, where all of Cadbury's Dairy… MORE
Creative Incentivized Internships
Creative Incentivized Internships
Trainees Must Earn Their Way Up the Mortierbrigade Hotel
While there are many ways to recruit talented people, advertising agency Mortierbrigade has devised one of the most creative ways to do so by turning the house next to its agency into the Mortierbrigade… MORE
Branded Bus Rides
Branded Bus Rides
The Topshop Tour Bus Promotes Opening of Melbourne Store
To hype up the opening of its new store in Melbourne, Australia, Topshop has launched a branded Topshop tour bus to take shoppers on free rides around the city and to its store on Chapel Street, South… MORE
Sponsored Social Soirees
Sponsored Social Soirees
Brands Can Use 'House Party' to Market Products Directly to Customers
For many brands, getting a product to a targeted customer group can be extremely difficult, but House Party is here to help. House Party is an organization that helps brands promote their products through,… MORE

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Related Examples

European Couture Doll Lines
European Couture Doll Lines
The 2012 Barbie Fashion Model Collection Based on 'Atelier' Theme
Public Service Challenges
Public Service Challenges
Coca-Cola Pay It Forward Campaign Celebrates Black History Month
Music Producer Packaging
Music Producer Packaging
Coca-Cola David Guetta Campaign Includes Limited Edition Bottle
Party Boy Portraits
Party Boy Portraits
Dion Agius Photography Showcases the Surfer Scene
Polar Bear Football
Polar Bear Football
The Coke Bears Will be a Part of the Super Bowl Action
Communist Party Tablets
Communist Party Tablets
The Red Pad is the Modern Version of Mao Zedong's 'Little Red Book'
play_circle_filled Enormous Edible Acknowledgments
Enormous Edible Acknowledgments
Cadbury Makes Giant Chocolate Thumbs up for 1 Million Followers
play_circle_filled QR Code Nightlife Apps
QR Code Nightlife Apps
The Turquoise Cottage 'Buddy Stamp' is for Before and After the Party
play_circle_filled Spinning Billboard Swings
Spinning Billboard Swings
The Kolotoc 'Merry-Go-Round' Project is Amusement via Advertisements
Super-Sized Public Transit
Super-Sized Public Transit
The Youngman JNP6250G Can Transport Up to 300 Passengers
Film-Inspired Iconic Dolls
Film-Inspired Iconic Dolls
Grace Kelly 'Rear Window' Barbie Joins Line of Collectible Figures
Oversized Doll Accessory Shoots
Oversized Doll Accessory Shoots
The Interview Magazine 'Box Set' Stars Clutch-Toting Barbies
Size-Promoting Billboards
Size-Promoting Billboards
The Volkswagen Up! Outdoor Campaign is Creative & Cute
Ethereal 80s Fashion
Ethereal 80s Fashion
The Wildfox White Label Spring 2012 Collection Offers a Feminine Throwback
Secret Winter Wonderland Ads
Secret Winter Wonderland Ads
The Coca-Cola Magic Machine Brings the Joy of Xmas to Visitors
Emotional Inclusive Billboards
Emotional Inclusive Billboards
Peter Fuss Wants to Change World's Stereotypes About Religion
Billboard Racing Games
Billboard Racing Games
Hyundai Race Promotes the 2012 Hyundai Veloster at Times Square
play_circle_filled After-Party Fashion Ads
After-Party Fashion Ads
'A Harvey Nichols Christmas 2011' Offers an Escape from the Walk of Shame
Aquatic Public Transit Updates
Aquatic Public Transit Updates
Water Transport Mumbai 2025 Swaps the City's Buses for Boats
Revised Rouge Rebranding
Revised Rouge Rebranding
Coca-Cola Arctic Home Cans Go Back to Being Iconic Red
Undead Survival Dolls
Undead Survival Dolls
Zombie Attack Barbie Gets Lock and Loaded for the Apocalypse
play_circle_filled Anticipated Bliss Beverage Ads
Anticipated Bliss Beverage Ads
Campiri 'L'attesa' Campaign is Elegantly Philosophical
play_circle_filled Apparel Brand House Parties
Apparel Brand House Parties
Tommy Hilfiger 'Holiday Par-tay' Campaign is Wild & Fun
Tasty Job Recruitment Centers
Tasty Job Recruitment Centers
The Microsoft Kinect Bacon Cart Recruits Hungry Computer Engineers
Soda-Branded Holiday Anthems
Soda-Branded Holiday Anthems
Coke's 'Shake Up Christmas' Features Voice of Natasha Bedingfield
Incredible Fast Food Beacons
Incredible Fast Food Beacons
McDonald's Fry Lights Make a Statement About the World's Best Fries
Vaulted Fabric Rooms
Vaulted Fabric Rooms
Paul Kaloustian Designs an Innovative Interior for MYU Restaurant
Fast Food Timekeepers
Fast Food Timekeepers
The McDonald's Sundial Billboard Lets People Know What to Eat When
Intricate Ethnic-Inspired Cola
Intricate Ethnic-Inspired Cola
The Brandbox Branding & Creative Agency Creates Breathtaking Coke
Wildlife Protective Containers
Wildlife Protective Containers
The White Coca-Cola Cans Support the Polar Bears
Extreme Stunt Drink Branding
Extreme Stunt Drink Branding
Coke 'Mission Impossible' Campaign Focuses on Thrilling Action
play_circle_filled Convertible-Making PSAs
Convertible-Making PSAs
Colorado State Patrol Ad Reminds Drivers to Keep Their Heads
Digital Driving Apps
Digital Driving Apps
The Screenreach 'Screach' Interactive Billboard Game was a UK Hit
Luxurious Grand Prix Buses
Luxurious Grand Prix Buses
The Iveco Domino HDH Coach Travels Stylishly and Comfortably
Fan-Branded Bottles
Fan-Branded Bottles
The Coca-Cola 'Share a Coke With a Mate' Campaign is Personalized Packaging
Daring Tattooed Dolls
Daring Tattooed Dolls
The tokidoki Barbie Doll is the First Ever Tattooed Barbie to Hit Shelves
Demented Plaything Photography
Demented Plaything Photography
The Hayden Wood Living Doll Series is Bewitching
play_circle_filled Bacterial Blockbuster Billboards
Bacterial Blockbuster Billboards
The Toronto ‘Contagion' Installation is Deadly
play_circle_filled Candy Packaging Games
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
Throwback Doll Attire
Throwback Doll Attire
The Tiny Frock Shop Sells Retro Clothing for Barbies
Split Level Streetcars
Split Level Streetcars
The Rail Whale Tram Supports a Great Passenger Capacity
Wind-Powered Tour Buses
Wind-Powered Tour Buses
Aerotonos from Asmita Prasad is Inviting and Eco-Friendly
Easy Employment Apps
Easy Employment Apps
Searching for Work is Easier with LinkedIn's New Embeddable Job Applications
play_circle_filled Cheeky Recruitment Campaigns
Cheeky Recruitment Campaigns
Big Fuel Ad Uses Humor to Position Itself as an Attractive Workplace
play_circle_filled Detachable Bike Tour Vehicles
Detachable Bike Tour Vehicles
Kukil Han Designs a Convenient Two-In-One Tour Bus
Foot Clan Recruitment Prints
Foot Clan Recruitment Prints
Shredder Says 'I Want You for the Foot' to Take out the Ninja Turtles
Devastating Recruitment Ads
Devastating Recruitment Ads
The Creative School and Suit School Strikes an Emotive Chord
play_circle_filled Quirky Caffeinated Campaigns
Quirky Caffeinated Campaigns
The New David Lynch Coffee Commercial Involves a Barbie Doll Head
play_circle_filled Blunt Recruitment Ads
Blunt Recruitment Ads
'Welcome to Our Reality' Pokes Fun at American Military Ads
Chocolate City Kicks
Chocolate City Kicks
The Size? Adidas Originals Birmingham Pay Tribute to Cadbury Chocolate
Eco Mini-Buses
Eco Mini-Buses
The Cameo is a Zero-Emission Bus Suitable for Cities
Deceptive Solar Buses
Deceptive Solar Buses
Ryobi Bus Uses Sanyo Solar Panels to Power Interior LED Lights
play_circle_filled Using Pets to Sell Candy
Using Pets to Sell Candy
Dogs in a Purple Lamborghini Joyvertise Cadbury Chocolate
Googly-Eyed Wrappers
Googly-Eyed Wrappers
Pearlfisher Revamps Cadbury Dairy Milk Packaging
Celeb Recruitment Campaigns
Celeb Recruitment Campaigns
‘Keep Britain Tidy' On the Hunt for Famous Spokesperson
Fair Trade Chocolate
Fair Trade Chocolate
Cadbury's Dairy Milk Announces Switch to Fair Trade Certification
Gene-Based Job Recruitment
Gene-Based Job Recruitment
Sifting Through Genetic Resumes for the Best Employees
Dancing Facial Expressions
Dancing Facial Expressions
Hilarious Viral Ad for Cadbury Raises Eyebrows, Literally
Chocolate Billboards
Chocolate Billboards
Giant Cadbury Bar
Viral Sequels (UPDATE)
Viral Sequels (UPDATE)
Cadbury Airport Terminal Ad