For many brands, getting a product to a targeted customer group can be extremely difficult, but House Party is here to help. House Party is an organization that helps brands promote their products through, well, house parties.
Consumers who are interested in throwing a branded house party just have to visit the House Party website to sign up for the branded parties that are represented. After they invite friends and family members to the party, they will receive exclusive products, coupons and other goodies -- which range from food and toys to games and beauty products -- from the brands in a free 'Party Pack' to share with the party's attendees.
As PSFK points out, House Party provides a unique way for brands to get their products to their customers on a more "intimate level," thereby encouraging party-attendees to become regular customers and fans.