The holidays are all about family, and the H&M Holiday 2011 campaign definitely plays up on that idea in the most fashionable way ever. The photo spread features famous models posing with their family members.
H&M also did the same thing for the brand's holiday campaign last year. Last year’s models, who were featured with their family members, were Liya Kebede, Stella Tennant, Kasia Strauss, Mariacarla Boscono, Du Juan and Fei Fei Sun.
This year, viewers get to see Georgia May Jagger and her mom Jerry Hall, Kristen McMenamy and her two sons and Karen Elson and her fraternal twin sister, Kate Elson.
The H&M Holiday 2011 campaign, shot by Inez van Lamsweerde and Vinoodh Matadin, is chic, simple and heart-warming.