Category
Fashion
Scaled Restraint
Trend cluster
Category
Kid
Couture
Adult emphasis on style is turning children into label-lovers.
4.7
Trend score
Trend
What is the Kid Couture trend?
Kid Couture: Celebrity children are steadily setting the example for the average consumer parent. Seeing children like Suri Cruise in fashionable garb, for instance, has spawned a desire in mothers to up the ante when it comes to their own child’s style. In addition, as more children embrace fashion at a younger and younger age—and more parents encourage it—more couture designers will release mini-versions of their collections, spreading the growth of label-loving tots.
Trend themes
Themes within the Kid Couture trend
Three behaviours holding the trend together01
Celebrity-Inspired Children's Fashion
Parents are increasingly looking to celebrities and their children for fashion inspiration, driving the growth of label-loving and stylish tots.
02
High-End Kidswear
The rise of fashionable kids has created a demand for premium kidswear, with designers releasing mini-versions of their collections and new luxury brands emerging.
03
Junior Fashion Campaigns
Children's fashion brands are releasing ad campaigns featuring mini-models, showcasing their stylish offerings and tapping into the demand for trendy and adorable kiddie clothing.
Industry implications
What the Kid Couture trend means for industry
Where the trend changes the playbookFor
Children's Fashion
The children's fashion industry is booming, with new luxury brands emerging and established designers releasing kidswear collections to cater to the demand for fashionable and stylish kiddie clothing.
For
Charitable Fashion
Charitable fashion is on the rise, with brands like Lanvin Petite creating dolls hand-stitched by HIV-positive women in Africa to raise funds for women diagnosed with the disease.
For
Footwear
Children's footwear is a growing market, with footwear brands launching mini-versions of their iconic boots and shoes, and high-end labels creating fashionable and expensive kiddie footwear.
Trend signals
Trend signals for Kid Couture
Trend score 4.7 out of 10, from popularity 67%, activity 67%, freshness 8%.
Popularity67%
Activity67%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Kid Couture trend
7 featured examples from Dec 20, 2010 to Oct 31, 2011CategoryFashion
Stylish Tot Photography
The Vice Magazine 'Li'l Dos and Don'ts' Series Recreates Eccentric Looks
The fashion industry can capitalize on the trend of dressing up babies in trendy streetwear clothes to introduce new lines of baby clothing and accessories.
CategoryLife-Stages
Toddler Couture
Zara Kids Catalogue Features Upscale Looks for Mini Prepsters
Disruptive innovation opportunity for children's clothing brands to offer high-end, fashionable options that cater to the demand for upscale kids' fashion.
CategoryLife-Stages
Stylish Toddler Couture
The Babylady Inc. Spring 2011 Collection Features High-End Looks
Disruptive innovation opportunity: Introduce a tech-infused children's fashion line that incorporates wearable technology and interactive elements, creating a new level of engagem…
CategoryLife-Stages
Japanese-Inspired Kidswear
The Harajuku Mini Line is Designed by Gwen Stefani for Target
Potential for retailers to showcase and sell celebrity-designed kidswear collections.
CategoryPop Culture
Blooming Young Artists
Eight-Year-Old Cleopatra Stratan May Inspire More Children to be Performers
The entertainment industry can explore new business models and platforms to support and promote young celebrity artists like Cleopatra Stratan.
CategoryFashion
Fashionable Kiddie Footwear
Fiorentini + Baker Launches a Juniors Line With Adorable Campaign
A chance for fashion brands to create stylish, high-end children's products for a lucrative and largely untapped consumer market.
CategorySocial Good
Charitable Couture Dolls
Proceeds from Lanvin Petite Dolls Go to HIV-Positive Women in Africa
Toy manufacturers have an opportunity to tap into the market of socially conscious consumers and create a positive impact through their products.
