Lanvin Petite, the French couture house's line designed specifically for children, will be launched next month and with it, a collection of chic little Lanvin Petite dolls.
There are four versions of the dolls, each wearing a chic outfit from the Lanvin Petite collection. Retailing for a lofty 250 Euros each, these tiny and fashionable toys were made to help raise money for women with HIV in Africa. They were hand-stitched by HIV-positive women in Swaziland and all proceeds from the dolls will go to the charity Dessine l'espoir, which helps enhance the lives of women diagnosed with the disease.
The dolls, which were made in the spirit of Lanvin's founder Jeanne Lanvin, will be available at all Lanvin stores as well as boutiques stocking the Lanvin Petite collection.
What's Driving This Trend
- Socially Responsible Toys
- Opportunity for other toy manufacturers to partner with charities and non-profit organizations to create social impact through product sales.
- Ethical Fashion
- Opportunity for fashion brands to have a social impact by supporting ethical fashion production and collaborating with charity organizations.
- Collaboration for a Cause
- Opportunity for brands to collaborate with non-profit organizations to create purpose-driven initiatives that benefit communities in need.
Who This Affects Most
- Toy Industry
- Toy manufacturers have an opportunity to tap into the market of socially conscious consumers and create a positive impact through their products.
- Fashion Industry
- Fashion brands have an opportunity to support ethical fashion production and integrate social impact initiatives into their business models.
- Non-profit Industry
- Charity organizations have an opportunity to collaborate with brands to create unique products and initiatives that help raise funds for their cause.
