In the last year the Colorectal Cancer Association of Canada has released the website GetYourButtSeen.ca to encourage Canadians to get themselves checked out for colon cancer.
Colon cancer has risen in recent years and many of the times people who die from it find out about it too late. When colon cancer is detected early people are able to have a very good chance of fighting of the terrible illness.
The campaign for the Colorectal Cancer Association of Canada was done by Ogilvy Montréal and is an out-of-home transit continuation of their memorable print campaign. The ad features a semi-bus wrap which shows several people mooning people passing by finished off with a simple tag line which is the site GetYourButtSeen.ca. The ad is both humorous and essential to giving people the right information to get help.