In the last year the Colorectal Cancer Association of Canada has released the website GetYourButtSeen.ca to encourage Canadians to get themselves checked out for colon cancer.
Colon cancer has risen in recent years and many of the times people who die from it find out about it too late. When colon cancer is detected early people are able to have a very good chance of fighting of the terrible illness.
The campaign for the Colorectal Cancer Association of Canada was done by Ogilvy Montréal and is an out-of-home transit continuation of their memorable print campaign. The ad features a semi-bus wrap which shows several people mooning people passing by finished off with a simple tag line which is the site GetYourButtSeen.ca. The ad is both humorous and essential to giving people the right information to get help.
Key Themes Behind This Trend
- Colon-cancer Awareness
- Disruptive innovation opportunity: Develop innovative marketing campaigns to raise awareness about the importance of early detection and diagnosis of colon cancer.
- Out-of-home Advertising
- Disruptive innovation opportunity: Explore new ways to utilize transit advertising, such as bus wraps, to create impactful and attention-grabbing campaigns.
- Humorous Health Messaging
- Disruptive innovation opportunity: Combine humor and essential information in advertising to break stigmas and engage with audiences for health-related causes.
Where This Applies
- Healthcare
- Disruptive innovation opportunity: Integrate technology and digital platforms to improve access and convenience in colon cancer screenings and healthcare services.
- Advertising
- Disruptive innovation opportunity: Leverage data-driven insights and personalized targeting techniques to create effective and engaging advertising campaigns for health organizations.
- Print Media
- Disruptive innovation opportunity: Transform traditional print media into interactive and experiential formats to capture audience attention and convey important health messages.
