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Pop-up shops and restaurants go where the consumers are instead of vice versa

Implications - Pop-up shops combine the convenience of online shopping with the tangible, sensory retail experience consumers crave. Smart companies are using pop-up shops as a means of testing out new lines, adding novelty to their product and ultimately, ensuring business by going straight to where the consumer is. Essentially, mobile stores are free to relocate as they please, disarming the age-old belief that location is everything.

SCORE 5.4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 47 Examples: 867,442 Total Clicks

Date Range: Nov 10 - Mar 12

Trending: Hot

Consumer Insight Topics: Business New Ventures Retail

Featured Examples

Pop-Up Cosmetics Stores - The Lightbox Shop for Schwarzkopf Was Designed by Karl Lagerfeld

SCORE 6.2

Warm 28,145 Clicks Pub: Mar 14, 11

Pop-Up Cosmetics Stores

The Lightbox Shop for Schwarzkopf Was Designed by Karl Lagerfeld

German cosmetic brand Schwarzkopf teamed up with Karl Lagerfeld to create the 'Lightbox,’ an exclusive pop-up store. The store will open its doors in Düsseldorf on April 16; in May, the Eurovision Song… [More]

Indoor Garden Exhibits - The Openhouse Gallery is a Pop-Up Park

SCORE 4.7

Average 16,166 Clicks Pub: Jan 18, 11

Indoor Garden Exhibits

The Openhouse Gallery is a Pop-Up Park

The Openhouse Gallery is an indoor park exhibit that attempts to capture the look, feel, and sounds of a real park in an enclosed environment. The exhibit has a seesaw, a pond, trees, a Bocce ball set,… [More]

Pop-Up Portable Coffee Shops - The Nescafe Nomadic Cafe Center Gives You Your Caffeine Kick Anywhere

SCORE 6.2

Warm 79,316 Clicks Pub: Mar 18, 11

Pop-Up Portable Coffee Shops

The Nescafe Nomadic Cafe Center Gives You Your Caffeine Kick Anywhere

The Nescafe Nomadic Cafe Center is a concept by Australian designer Bobby Lowe, who decided to merge an urban coffee center and a retro travel trailer into one through this design. Created in hopes to… [More]

Pop-Up Puppy Eateries - Lily's Kitchen is a Dogs-Only Restaurant That is Free of Charge

SCORE 4.8

Average 11,994 Clicks Pub: Nov 18, 10

Pop-Up Puppy Eateries

Lily's Kitchen is a Dogs-Only Restaurant That is Free of Charge

Londoners now have a new place to drop off their dogs for a day as Lily's Kitchen has just opened. Lily's Kitchen is a pop-up restaurant created by the pet food brand of the same name that specializes… [More]

Monumental Pop-Up Restaurants - The Cube from Electrolux Invades Europe's Tourist Spots & Mountains

SCORE 5.4

Warm 10,216 Clicks Pub: Mar 14, 11

Monumental Pop-Up Restaurants

The Cube from Electrolux Invades Europe's Tourist Spots & Mountains

Appliance giant Electrolux is planning to open up a series of pop-up restaurants this spring atop the famous monuments and mountains of Europe. The Cube from Electrolux is a dining room with a max capacity… [More]

Bike Boutique Shops - The GAP 'PUBLIC' Pop-Up Bicycle Store Expands the Retailer's Repertoire

SCORE 5.1

Warm 13,474 Clicks Pub: Nov 24, 10

Bike Boutique Shops

The GAP 'PUBLIC' Pop-Up Bicycle Store Expands the Retailer's Repertoire

Upon GAP's expansion into China and Italy, the clothing company continues its world domination by announcing the grand opening of its new GAP 'PUBLIC' pop-up bike shop in San Francisco. Decked out in festive… [More]