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Manhattan Pop-Up Shops

Target Bullseye Bodegas

— September 16, 2008 — Fashion
Target brought great design to New York shoppers at low prices with their four limited-time Bullseye Bodegas staged throughout Manhattan over the past four days.

The bodega theme is one that almost all New Yorker’s can identify with, as these small, un-glamourous grocery stores are all over the city, stocking all the essentials.

The four pop-up shops featured products from Target’’s 22 designer partners. Each store featured a select range of fashion, accessories, beauty and home products, with an average price of around $25.

Inside Target’’s unique Bullseye Bodegas, the beauty and home products were displayed in actual deli cases.

A collection of Anya Hindmarch’’s handbags were previewed at the Bodegas ahead of their official launch at Target stores later this season.
Trend Themes
1. Pop-up Shop Advertising - An opportunity for businesses to create temporary retail spaces to market to a specific audience.
2. High-end Discount Collaborations - Partnerships between designers and retailers allow for the creation of affordable, designer goods for consumers.
3. Innovative Retail Display - By repurposing everyday objects, stores can create an immersive shopping experience for customers.
Industry Implications
1. Retail Industry - Pop-up shops offer a low-risk opportunity for retailers to test new product lines and reach new customer segments.
2. Fashion Industry - Collaborations between fashion designers and retailers offer an opportunity to create unique products and reach a broader customer base.
3. Marketing Industry - Innovative retail display concepts allow marketers to create immersive experiences that resonate with consumers and increase brand awareness.
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