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Pop-Up Portable Coffee Shops

The Nescafe Nomadic Cafe Center Gives You Your Caffeine Kick Anywhere

— March 18, 2011 — Marketing
The Nescafe Nomadic Cafe Center is a concept by Australian designer Bobby Lowe, who decided to merge an urban coffee center and a retro travel trailer into one through this design.

Created in hopes to attract new coffee drinkers to unusual locations, this pop-up and portable Nescafe Nomadic Cafe Center may be perfect for any special event like SXSW or even fashion shows. With natural timbers with glossy smooth surfaces, the mobile cafe features glass on both sides, allowing for a brighter and cleaner outlook.

The Nescafe Nomadic Cafe center doesn't give up any "cool" points. It is essentially a standalone trailer designed to change locations and withstand the the rigors of travel. The cafe concept will provide a variety of rich coffee at wherever roasted bean freaks gather.
Trend Themes
1. Pop-up Portable Coffee Shops - Disruptive innovation opportunity: Create mobile coffee shops that can be set up in unusual locations, attracting new customers and catering to special events.
2. Urban Coffee Centers - Disruptive innovation opportunity: Design coffee centers that merge urban settings with retro elements, providing a unique and visually appealing coffee experience.
3. Mobile Cafe Concepts - Disruptive innovation opportunity: Develop portable cafes that can change locations and withstand the rigors of travel, offering coffee to customers wherever they gather.
Industry Implications
1. Coffee Industry - Disruptive innovation opportunity: Introduce innovative concepts, like pop-up portable coffee shops and mobile cafe centers, to attract new coffee drinkers and provide coffee in unusual locations.
2. Event Planning Industry - Disruptive innovation opportunity: Incorporate mobile cafes into special events, such as SXSW or fashion shows, to enhance the experience and provide on-site coffee options.
3. Design Industry - Disruptive innovation opportunity: Collaborate with designers to create visually appealing coffee centers and mobile cafe concepts that combine urban settings with retro elements.
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