It may seem like a contradiction that businesses advocate for consumption-aware social innovations, however, it's all in the name of not buying more but buying better and smarter. What does that mean? In many cases, buying better and smarter can mean something like collaborative consumption, that is, creating a sharing economy where ownership isn't the most valued quality. In other cases, it could mean reusing items. Interestingly enough, the big company Patagonia asks you to buy its stuff less often -- and good quality makes that possible.
From free stuff finders to conscious online marketplaces, these consumption-aware social innovations will allow you to rethink the now global ethos of "buy, buy, buy." That can only be a good thing.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 92%
Freshness 8%
