Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,792 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,792 cutting edge ideas.

Smallholder Coffee Farmers

Cafedirect Builds Communities Through Social Business

— October 13, 2010 — World
Cafédirect sells a variety of high quality coffee, tea and hot chocolate from 14 countries in Asia, Africa and Latin America, all certified by the Fairtrade Labelling Organisation.

Beyond simply selling all of their fair trade certified goods, Cafédirect focuses on the social and economic impact that they have on the lives that they change through their social and sustainable business. Everything that they do is based out of the “Gold Standard,” which is a number of principles and values that the company commits to. First, Cafédirect ensures that the focus is on the rights and the current and future interests of the growers by offering higher prices, community development and technical assistance. Second, Cafédirect promotes environmentally sustainable production and consumption. Third, Cafédirect wants to be known as an important ethical business in the United Kingdom and to spread positive change through its mission and practice.

Founded in 1992, Cafédirect plays a big role in coffee industry and the fair trade movement. The creation of the company began as a reaction to the collapse of the International Coffee Agreement in 1989, which proved how unstable coffee was and how it could put so many small-scale farmers at risk.

The majority of major retailers in the U.K. sell Cafédirect’s various goods. Cafédirect products are also available in independent retailers, whole food stores, Traidcraft mail order, Oxfam shops and through the company’s website. What’s more, in 2006, a Cafédirect coffee shop opened in London with the help of its partner Scolarest.

Cafédirect is not without its fans and followers. The Ethical Company Organisation ranked Cafédirect as the number one ethical tea and coffee brand in the Good Shopping Guide. And in 2009, Triodos Bank awarded Cafédirect with the Ethical Business of the Year Award.

Contact Information:
Cafédirect Website
Unit F, Zetland House
5-25 Scrutton Street
London
EC2A 4HJ
Telephone: +44 (0)207 033 6000
Fax: +44 (0)207 033 6001
Trend Themes
1. Fair Trade Movement - The growing popularity of fair trade products presents disruptive innovation opportunities for businesses to adopt fair trade practices and tap into the ethical consumer market.
2. Social and Sustainable Business - The focus on social and sustainable business models opens up disruptive innovation opportunities for companies to create products and services that have a positive impact on communities and the environment.
3. Ethical Tea and Coffee Brands - The rise of ethical tea and coffee brands provides disruptive innovation opportunities for businesses to differentiate themselves by offering ethically sourced and sustainable products.
Industry Implications
1. Coffee Industry - The coffee industry can explore disruptive innovation opportunities by promoting sustainability, supporting fair trade practices, and investing in the social and economic development of smallholder coffee farmers.
2. Retail Industry - The retail industry can capitalize on disruptive innovation opportunities by incorporating more fair trade products into their offerings and catering to the growing demand for ethically sourced goods.
3. Food and Beverage Industry - The food and beverage industry can seize disruptive innovation opportunities by focusing on social and sustainable business practices, sourcing ingredients from fair trade certified suppliers, and supporting the well-being of local communities.
1.4
Score
Popularity
Activity
Freshness