Category
Tech
Automated Upkeep
Trend cluster
Category
Do-Good
Dolls
Dolls become a foundation for charitable events and auctions.
2.7
Trend score
Trend
What is the Do-Good Dolls trend?
Do-Good Dolls: A variety of items have been created and used for charitable purposes, but one of the items most commonly used are dolls. Whether it's a Barbie doll, a Cabbage Patch Kid or an unknown figure, dolls offer a childlike sweetness -- and offer a simple way to incorporate celebrities into the initiative -- that appeal to consumer sentiment, encouraging them to donate or contribute to a cause.
Trend themes
Themes within the Do-Good Dolls trend
Three behaviours holding the trend together01
Charity Dolls
Dolls and teddies are being paired with brands and celebrities to launch limited edition collectibles that donate proceeds to charitable causes.
02
Celebrity Dolls
Singers and performers are partnering with major brands to launch their dolls which have a wide appeal among collectors and music fans.
03
Couture Dolls
Designer dolls recreate famous personalities and celebrities in an attempt to engage fans and attract fashion enthusiasts alike.
Industry implications
What the Do-Good Dolls trend means for industry
Where the trend changes the playbookFor
Toy Manufacturing
Toy manufacturers can apply innovative concepts for charity and fund-raising to drive sales while also contributing to the welfare of the society.
For
Pharma/Healthcare
Charitable contributions through the sale of designer dolls can help raise funds for projects that provide food, medicine and other health-related services to the needy.
For
Fashion and Apparel
Fashion brands can leverage their expertise in creating collections to design bespoke dolls and teddies with mass appeal to collectors and consumers who want to contribute to the society.
Trend signals
Trend signals for Do-Good Dolls
Trend score 2.7 out of 10, from popularity 37%, activity 35%, freshness 8%.
Popularity37%
Activity35%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Do-Good Dolls trend
5 featured examples from Sep 10 to Dec 8, 2011CategoryLife-Stages
Adorable Rapper Barbie Dolls
The Nicki Minaj Barbie Doll by Mattel Will Benefit Charity
Toy manufacturers can create unique, celebrity-inspired dolls that benefit a charity to appeal to collectors and fans alike.
CategoryLife-Stages
Cupcake Couture Popstar Dolls
The Katy Perry Barbie Doll is a Spitting Image of the Singer
Toy manufacturers can capitalize on the trend of celebrity-inspired dolls and limited edition products to attract collectors and raise money for charity.
CategorySocial Good
Charitable Couture Teddies
Designers Recreate Pudsey Bear for the BBC Children in Need Charity
Fashion and retail companies embarking on CSR projects to create charitable items.
CategorySocial Good
Charitable Couture Dolls
Proceeds from Lanvin Petite Dolls Go to HIV-Positive Women in Africa
Toy manufacturers have an opportunity to tap into the market of socially conscious consumers and create a positive impact through their products.
CategoryLife-Stages
Rockin' Charity Dolls
Steven Tyler Cabbage Patch Doll for Children's Action Network
Toy manufacturers can partner with celebrities and charities to create limited-edition dolls or toys that can be sold to raise money for good causes
