Trend Hunter has seen creative approaches to retail all year, and one of the biggest trends popping up is the temporary store concept, or pop-up businesses.
Sure a lot of people are turning to online marketing, but you shouldn't under-estimate the power of enticing passersby with a clever storefront display or unique approach, like a pop-up shop, to catch them off guard and entice curiosity. This cluster examines 26 pop-up businesses featured on Trend Hunter.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 88%
Activity 60%
Freshness 8%
