What is the trend of mirage-like imagery?

Using illusionary or mirage-like imagery in advertising to create a double-take effect and stand out against competitors.

What is the trend of pop-up service centers?

Offering pop-up service centers to show customers that your business is always available and reliable.

What is the trend of holiday service availability?

Promoting service availability during holidays and other non-traditional business hours to attract customers who need flexibility in scheduling.

What are the implications for the advertising industry?

Using creative advertising strategies to stand out and grab the attention of potential customers.

What are the implications for the automotive industry?

Opening pop-up service centers and promoting holiday availability to keep up with customer demands and stay competitive in the automotive industry.

What are the implications for the hospitality industry?

Providing 24/7 availability and pop-up services to accommodate the needs of guests and stay ahead in the hospitality industry.

Pop-Up Service Centers: Renault Uses Illusory Photography to Prove They're Always Open

Pop-Up Service Centers

Renault Uses Illusory Photography to Prove They're Always Open

Vincent Salera — March 7, 2009 — Marketing

References: adsoftheworld

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These ads for Renault Service center in Spain use mirage-like imagery to convey their message that they are always open--even on holidays. The first ad places a stranded couple in a way that resembles the Nativity scene. I love the scarf over the woman's head and dog positioned as a farm animal.

The ads were created by Publicis advertising agency in Madrid, Spain.

Implications - Advertising agencies have to find ways to stand out against competitors. By creating ads that call upon the user to double-take, such as the print campaign for the Renault Service Center in Spain, the agency will manage to have a resounding effect on the viewer.

Trend Themes

Mirage-like Imagery — Using illusionary or mirage-like imagery in advertising to create a double-take effect and stand out against competitors.
Pop-up Service Centers — Offering pop-up service centers to show customers that your business is always available and reliable.
Holiday Service Availability — Promoting service availability during holidays and other non-traditional business hours to attract customers who need flexibility in scheduling.

Industry Implications

Advertising — Using creative advertising strategies to stand out and grab the attention of potential customers.
Automotive — Opening pop-up service centers and promoting holiday availability to keep up with customer demands and stay competitive in the automotive industry.
Hospitality — Providing 24/7 availability and pop-up services to accommodate the needs of guests and stay ahead in the hospitality industry.

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