These ads for Renault Service center in Spain use mirage-like imagery to convey their message that they are always open--even on holidays. The first ad places a stranded couple in a way that resembles the Nativity scene. I love the scarf over the woman's head and dog positioned as a farm animal.
The ads were created by Publicis advertising agency in Madrid, Spain.
Implications - Advertising agencies have to find ways to stand out against competitors. By creating ads that call upon the user to double-take, such as the print campaign for the Renault Service Center in Spain, the agency will manage to have a resounding effect on the viewer.
Pop-Up Service Centers
More Stats +/-
DIY Geeky Nativity Scenes
GPS Tracked Holy Figures
Subverted Holiday Traditions
Soccer-Inspired Leather Goods Collections
Hyper-Personalized Ecommerce Features
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Renault Uses Illusory Photography to Prove They're Always Open
- By: Vincent SaleraMar 7, 2009 Updated: Jun 9 2011