If you love drawing, you’ll go crazy for the DoodleBar in Battersea, London.
Better than colouring interactive kids menus, the DoodleBar actually encourages its patrons to color outside of the lines—and ON the walls!
The cafe by day, art bar by night, is designed for creatively inclined drinkers (be it tea or tonic) who want to make their mark everywhere, using everything from pens to chalk. In addition to coloring on walls, DoodleBar has a VW Beetle, retro chaise lounge, sled and ping-pong table to color, but best of all, you can color the clothes of the DoodleBar staff!
Why This Trend Is Growing
- Interactive Art Experience
- Creating interactive experiences for customers by allowing them to actively engage and participate in creating art installations and experiences.
- Creative Drinking Establishments
- Incorporating creative elements into drinking establishments to cater to a millennial and younger audience who seeks creative outlets and interactive experiences.
- Branded Interactive Installations
- Creating branded interactive installations or pop-up experiences which let consumers engage with a company's brand in a more personal and interactive setting.
Industries Being Reshaped
- Hospitality Industry
- There is an opportunity to incorporate interactive elements and new experiences for millennial customers seeking out unique ways to dine, drink or engage with others.
- Branding and Advertising
- Creating creative and interactive branded experiences for consumers shows a new level of brand engagement not seen before.
- Art and Design
- There is an opportunity for artists and designers to create interactive and immersive experiences allowing for individuals to engage and participate in the creation of art installations.
