The Tokyo Bike Store by Emulsion features a white simplistic interior that maintains the focus on the merchandise. The merchandise happens to be a collection of colorful bikes that add some life to a room that would be cold otherwise.
The store also has a couple character items like vintage baskets and a simplified map of the area on the wall. The Tokyo Bike Store by Emulsion excels in showing off the merch.
Implications - One of the best ways for a company to further enhance their allure is by investing in a radically designed storefront. By offering consumers a destination when they visit them, the company shows a commitment to the avant-garde and non-traditional.