The phenomenon of pop-up buildings has taken the world by storm. From pop-up sportswear stores by Reebok to cross-branded pop-up clothing stores from Gap, Comme Des Garcons and Target, it's clear that clothing is an industry in which pop-up stores are frequently seen.
As you might imagine, however, pop-up buildings have spread into other industries as well. Below, you'll read about pop-up spas, nightclubs, bars, IKEA rooms, and restaurants--including one that serves pet food.
Implications - Consumers are always looking for products that will satisfy their on-the-go busy schedules. Pop-up buildings are an option that satisfies the need for these busy buyers. Businesses should consider creating their own pop-up stands to cut back on rental costs as well as having the option to travel to any area in which they are needed.
Impromptu Shops for Guerrilla Advertising
Anti-Hype Asymmetrical Advertising
Nomis Football Boots
Valentine's Day Schwag
YSL S/S 2009 Campaign Gifts Tote + Heart-Shaped USB Drive
Pop-Up Monnow Valley Drive Thru & Drive In Movie Theatre
Gap Pop-Up Shops Themed Around Pantone Color 'Mimosa'
Guerrilla Fashion Boutique in Singapore
"Old School" Comme Des Garcons
Fashion Week Art Interventions
Pop-Up Flagships For The Iconoclasts Project by Prada
Pop-Up Pet Restaurants
Alpo Doggie Eatery
Bompas & Parr Creates Breathable Cocktails in Pop-Up Bar
Pop-up Sportswear Stores
The 'Reebok Flash'
Guerrilla Fashion Shop
Comme Des Garcons in Poland
Green Event Relaxation
Ikea Sets Up Fake Rooms Throughout NYC
Manhattan Pop-Up Shops
Target Bullseye Bodegas
Pop-Up Shipping Container Nightclubs
Aqua by Grandstand